Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
14Activity
0 of .
Results for:
No results containing your search query
P. 1
Making Analaytics Data Actionable Using Analytics API Tools

Making Analaytics Data Actionable Using Analytics API Tools

Ratings: (0)|Views: 2,933|Likes:
Published by gartoo
“Web Analytics focuses on the direct improvement of conversion rates and the stickiness of the website: how to design and organize the website in order to improve sales and engage/retain customers.” – Web Analytics Association
When analysing a website’s visitor trends, data overload is inevitable. Why? Because web analytics tools such as Omniture and Google Analytics present heaps of raw data in an array of visually pleasing graphs and tables, that by default, lack useful insights.
In order to make raw web analytics data actionable, KPI’s need to be put in place based upon business goals and then metrics need to be set up to show the progress and insight of these KPI’s.
“Web Analytics focuses on the direct improvement of conversion rates and the stickiness of the website: how to design and organize the website in order to improve sales and engage/retain customers.” – Web Analytics Association
When analysing a website’s visitor trends, data overload is inevitable. Why? Because web analytics tools such as Omniture and Google Analytics present heaps of raw data in an array of visually pleasing graphs and tables, that by default, lack useful insights.
In order to make raw web analytics data actionable, KPI’s need to be put in place based upon business goals and then metrics need to be set up to show the progress and insight of these KPI’s.

More info:

Categories:Types, Research
Published by: gartoo on Jun 22, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/10/2013

pdf

text

original

 
 Making Analytics Data ActionableUsing Analytics API Tools
Research by Lokku Labs / Gartoo
 
 
Introduction
................................................................................................................ 3
 
Identifying the Problem
............................................................................................ 4
 
Features that Gartoo required from a web analytics API tool
............................. 4
 
The benefits of using Google Analytics API tools
................................................ 4
 
What the Analytics API Developers said:
.............................................................. 5
 
Review of web analytics tools ........................................................................................ 8
 
Conclusion
................................................................................................................. 9
 
 
Introduction
“Web Analytics focuses on the direct 
improvement of conversion rates and the stickiness of the website: how to design and organize the website in order to 
improve sales and engage/retain customers.” 
 
 –
When analysing a website’s visitor trends, data overload is inevitable. Why?
Because web analytics tools such as Omniture and Google Analytics presentheaps of raw data in an array of visually pleasing graphs and tables, that by default,lack useful insights.
In order to make raw web analytics data actionable, KPI’s need to be put in place
based upon business goals and then metrics need to be set up to show the
progress and insight of these KPI’s.
 
"The difficulty for web analytics vendors and users alike, is that every website is different in some way - be it content, infrastructure, marketing or enquiry/customer follow-up. That means, each website has a unique set of measurement requirements. Whilst Google Analytics does an excellent job at data architecture and visualisation for the vast majority of report users, it often cannot meet very specific, detailed needs. Being able to export your data via its API is a great way for you, or third-party developers, to build custom applications to meet these specific needs." 
-
Brian Clifton
 Author, Advanced Web Metrics with Google Analytics  One method of intelligently interpreting web analytics data and visualising it in anunderstandable and meaningful way is to exploit the power of Google analytics APItools.

Activity (14)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Komrad M Azmin liked this
Komrad M Azmin liked this
ramukavles liked this
williamsa01 liked this
Ocean_wide liked this
Arjay Villanueva liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->