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Brooks Drive in Cinema

Brooks Drive in Cinema

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Published by kanwalifti

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Published by: kanwalifti on Jun 22, 2010
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11/18/2012

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Vision Statement
To become best and largest drive-in cinema of Pakistan. We play new produced andcontemporary plays and movies, to connect and stimulate people in the manycommunities, primarily in Karachi. We recognize this is both an arrogant and humblingintention. We find balance in the positive value of human connection - the interaction of mind, imagination, and spirit. We believe the art of cinema invites a partnership betweenthe performance and the audience. We believe the event of cinema exists only in sharingimagery through that communion, during the time of that performance. As such, we believe that cinema is both a community event and a way to build community.
Mission Statement
“To inspire, inform and entertain through the universal language of cinema arts and toserve as a cultural and educational resource for all.To make people feel watching moviesas an Indulging experience by providing them state-of-the-art technology and acomfortable and secured environment, that is, they feel that they are living them rather than just watching it.”
Values
Pakistan is an Islamic country and its citizens are religious and cultural, so we have totake into account all the ethical, cultural, religious and moral values.1
 
Introduction
Brooks Drive In Cinema
is a Drive-In Theatre, which can be classified as anopportunity seeker for investors, service provider for the customers as well as at the sametime a profit generator type of business.The drive-in theatre is a form of cinema structure consisting of a large screen, a projection booth, a concession stand and a large parking area for automobiles.The First Drive-In Theater was invented by Richard M. Hollingshead in 1932 at the backyard of his house. The response that came was excellent and within 4-5 years dozensof drive-in theatres were opened in other parts of the World.
(See
 Appendix I 
for thehistory chart of Drive-in cinema.)
In the past, there were 3 Drive-In Theatres in Karachi, all of them located at RashidMinhas Road near Gulistan-e-Johar. But they were all closed down in early 90s due tovarious reasons:
Our society by enlarge never accepted Cinema as in art form.2
 
For various cultural, social reasons, everyone in our country loved the artists butnever accepted them as part of our society.
In the past, there were no other form of visuals like Television, Video CassetteRecorder, Stereo Systems, DVD and VCD players etc.
Use of banned pirated movies of Bollywood was easily available for viewers.
After 1990, various senior directors and producers who had good script and strongstoryline either died or retired and they did not trained their juniors.
Good quality movies like Bandish, Armaan, Aaina, Insaaniyat, Anari, Andaleeb,etc were no where to be seen.
Plagiarized movies were the new trend in Lollywood.
Loose storyline, pathetic acting, lack of technology, and vulgarity in Pakistanimovies brought the downfall of Lollywood and hence cinema goers.Drive-In Theatre in Karachi was never a failure, in fact the climate of Karachi was idealfor Drive-In Cinema, it was just that new movies were not being produced andmeanwhile the value of these properties had been increasing. Therefore, Cinema ownersstarted selling out their Cinemas and today we see Millennium Mall, and other projects atthe site where Drive-In Theatres once existed.3

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