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Research Reboot

Research Reboot

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Published by Tim Stock

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Published by: Tim Stock on Jun 23, 2010
Copyright:Attribution Non-commercial

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08/19/2011

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THE CONSUMER INSIGHTS THINK TANK
IMAGE via flickr: /papyrist
DRAFT - in progress version
research /reboot
Embracing the new reality for planning,deploying and measuring consumer research.
- Tim Stock & Marie Lena Tupot, scenarioDNA
 
vision is the art of seeing things invisible to others.
--Jonathan Swift
THE CONSUMER INSIGHTS THINK TANK
IMAGE via flickr: /orcoo
 
THE CONSUMER INSIGHTS THINK TANK
where we are
 We are faced with
a seismicshift
 
in how markets functionand how people behave.
Yet,
research
 
(and marketing)
continue to follow
old network rules.
IMAGE: Wired UK - NDNAD Infographic
 What we have is a
newnetwork economy...

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