contribute to the ranking success o your website, including: age o domain/URL, URL structure, content, internal link structure, trust, keywords, outbound links or inbound links.

trafc, but it can also be used to give you insights on how to
optimize web usage and drive click-throughs. Google Analytics to
improve your marketing eectiveness.

keyword research tools than can help you get started on optimizing
your website to address both the Spanish-speaking and English-
speaking markets. Some include:Wo r d t r a c k e r,K e y w o r d D i s c o v e r y,

inbound links originate rom outside your website, but points directly
back to it. They are used to measure the importance and popularity
o the website, establishing credibility and better ranking results.
Some o the various ways you can create authoritative inbound links
are:

THIS YEAR MARKS A VERY exciting year or Hispanic marketers as
we await the results o the 2010 US Census. The outcome will surely
represent signifcant opportunities or Hispanic communications
proessionals, especially in the online space. How do marketers
eectively target this lucrative demographic? Below are a ew
compelling reasons to incorporate Spanish-language search engine
optimization (SEO) and search engine marketing (SEM) initiatives into
your communications mix:

According to the last US Census, Hispanics are the largest ethnic minority in the US, comprised o nearly 50 million Hispanics and 3 million Hispanic-owned businesses.

The Hispanic online market, a diverse group, presents a unique
opportunity to reach one o the astest-growing and lucrative customer
segments on the internet. According toeMarketer.com, a digital
marketing research frm, over 52 percent o US Hispanics are online,
representing about 24 million internet users in 2009 and an estimated
39 million by 2014.

Many US Hispanics online are bilingual and, according tocomScore,
about 19 percent o US Hispanic internet users use Spanish as their
primary language. Search engine marketing can be an eective way
to target US Hispanics in both English and Spanish.
Increase your visibility and marketshare
Spanish is the third most-used language on the internet, says

websites are lagging because they are not eectively built, do not
include quality content and are not search-engine
optimized, among other reasons.

Spanish-language SEO is an eective way to
increase website trafc and conversions. Some o
the benefts include targeted trafc rom natural
search results, increased web trafc, more sales/
leads, expanded reach, boosted search-engine
rankings and established brand credibility.

Spanish-language SEO is a long-term strategy
with a high return-on-investment because it
can decrease your marketing expenditure while
providing a more efcient way to reach your target
market.