Social Media DefinedApplied Social MediaThe Business Case for Social MediaMeasurement
This material is meant to establish a few major concepts:1) what do we mean when we say social media?
2) what do we mean by “Applied Social Media”?
3) can a business case be formulated here?4) and what exactly are we measuring?This is not a perfect conversation. However, it is aconversation and we welcome your feedback, insights andopinions as we learn together, refine this message andhopefully help some companies realize some of the manybenefits that
applied social media
has to offer.