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The Business Case for Social Media

The Business Case for Social Media



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Published by 7SummitsAgency

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Categories:Types, Research
Published by: 7SummitsAgency on Jun 24, 2010
Copyright:Attribution Non-commercial


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July 3
, 2009
The Business Case for Social Media
Your Guide toSocial MediaSuccess©
“The Business Case for Social Media”. There is a wide range of discussion on this topic going on
right now. On one end of the spectrum, we see simple approaches showing adoption rates ofsocial media and describing that as business case. On the other end of the spectrum are thosehard-core pragmatists searching for what they refer to as the holy grail of social media
an actualROI!7Summits is interested in this latter end of the spectrum. We are exploring specific businessimperatives that every organization invests in and works to drive tangible results from. We knowthat there are specific levers that affect these imperatives and either directly or indirectly driverevenue or help to remove cost from an organization. We know that Social Media can have animpact on many of these.
Social Media DefinedApplied Social MediaThe Business Case for Social MediaMeasurement
This material is meant to establish a few major concepts:1) what do we mean when we say social media?
2) what do we mean by “Applied Social Media”?
3) can a business case be formulated here?4) and what exactly are we measuring?This is not a perfect conversation. However, it is aconversation and we welcome your feedback, insights andopinions as we learn together, refine this message andhopefully help some companies realize some of the manybenefits that
applied social media 
has to offer.

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