Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
218Activity
×
0 of .
Results for:
No results containing your search query
P. 1
Cisco Social Media Playbook: Best Practice Sharing

Cisco Social Media Playbook: Best Practice Sharing

Ratings: (0)|Views: 53,831|Likes:
Published by Cisco
Cisco has developed this Social Media Playbook: Best Practice Sharing to provide an in depth perspective at how we approach social media for our business. In the process of listening online, gathering feedback, and learning from our experiences, we realized that social media had more value than simply broadcasting brand messages. Social media had more power than just reaching current consumers. We’ve found that social media, and especially the use of video, allows Cisco to have open and honest conversation with a broader, global base of customers, potential customers, partners, and employees.
Cisco has developed this Social Media Playbook: Best Practice Sharing to provide an in depth perspective at how we approach social media for our business. In the process of listening online, gathering feedback, and learning from our experiences, we realized that social media had more value than simply broadcasting brand messages. Social media had more power than just reaching current consumers. We’ve found that social media, and especially the use of video, allows Cisco to have open and honest conversation with a broader, global base of customers, potential customers, partners, and employees.

More info:

Published by: Cisco on Jun 24, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

01/22/2014

pdf

text

original

 
Cisco Social Media Playbook:Best Practice Sharing
June, 2010
Prepared by:Amy PaquetteCisco Social Media MarketingTwitter:@amypaqamypaq@cisco.com
 
Cisco Social Media Playbook:Best Practice Sharing
With the growth of social media—such as blogs, video and audiopodcasts, online communities and the resurgence of message boards—the communications landscape has changed. Video is now consideredthe killer application and included in many aspects of corporatecommunication.
Even average consumers are self-publishing their views, experiences and beliefs aboutcompanies and no group is more in tune with this than the ‘millenials.’ Presently, these15-31 year olds interact using video, audio and mobile applications both in a social andprofessional context.To capture these consumers’ attention, companies like Cisco must shift from using justtext and images to deliver messages to video and mobile platforms. As such, companiesare beginning to effectively engage in one-to-one conversations by blogging and videoblogging about issues and events and participating in channels where these customerstake part.Cisco has been active in the social space since the spring of 2005. We rst debuted ourhomegrown corporate blogs, and have subsequently introduced additional bloggingcommunities, discussion forums, wikis, Facebook and Twitter communities, and more.What we learned from our initial foray into the social media world is that these toolsprovide an opportunity for us to listen online, gather feedback, and learn from customerexperiences. We quickly realized that social media had more value than simplybroadcasting brand messages or providing thought leadership. Social media gaveCisco a means to have open and honest conversations with a broader, global base ofcustomers, potential customers, partners, and employees.Cisco Social Media Playbook 

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->