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B2B Marketing & Buying Behavior

B2B Marketing & Buying Behavior

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Published by amit8615

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Published by: amit8615 on Jun 25, 2010
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06/25/2010

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1
Business to Business (B2B)Marketing & BuyingBehaviour 
 
2
B2B Defined
T
he management process responsible for the facilitation of exchange betweenproducers of goods and services and their organisational customers.
B2B marketing and purchasing is acomplex and risky business involving anumber of different parties.
 
3
Flows
 
w
ithin a B2B market

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