When a person searches for something online, it requires the search engines to scour their corpusoptimization is meant to influence.To the search engines, relevance means more than simply having a page with the words youfurther than this simplistic step, and found that their results suffered as a consequence. Thus,through iterative evolution, smart engineers at the various engines devised better ways to find valuable results that searchers would appreciate and enjoy. Today, hundreds of factors influence
Importance is an equally tough concept to quantify, but Search engines must do their best.
site, page or document, the more valuable the information contained therein must be. Thisassumption has proven fairly successful in practice, as the engines have continued to increasealgorithms are often comprised of hundreds of components. In the search marketing field, weSearch Engine Ranking Factors.
You can surmise that search engines believe that Ohio State is the mostrelevant and popular page for the query is less relevant/popular.
or How Search Marketers Study & Learn How to Succeed in the Engines
The complicated algorithms of search engines may appear at first glance to be impenetrable, andthe engines themselves provide little insight into how to achieve better results or garner moretraffic. What little information on optimization and best practices that the engines themselves doprovide is listed below: