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Analysis of Consumer Behavior For

Analysis of Consumer Behavior For

Ratings: (0)|Views: 1,749|Likes:
Published by laal sa
analysis of consumer behavior in soap buying
analysis of consumer behavior in soap buying

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Categories:Business/Law
Published by: laal sa on Jun 26, 2010
Copyright:Attribution Non-commercial

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09/08/2012

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Bottled mineral water
 
Group members
y
Abh
iskek-10106
y
lok-10117
y
Souvik-10050
y
s
h
utos
h
-10067
y
Nis
h
a-10087
y
Ronak-10042
 
Indian
bottle
d
W
a
ter
Ind
ustry
y
T
h
e size of t
h
e packaged water market in t
h
e country is Rs 2,200-croreand t
h
e total volume is 400 million unit cases. By 2010, it will reac
h
Rs4,000 -5,000 crore wit
h
33 per cent market for natural mineral water.
y
T
h
e formal
b
ottled water
b
usiness in India can
b
e divided
b
roadly intot
h
ree segments in terms of cost:
1.
premium natural mineral water
2.
natural mineral water
3.
packaged drinking water
y
It is estimated t
h
at t
h
e glo
b
al consumption of 
b
ottled water isnearing 200
b
illion liters
y
In India, t
h
e per capita
b
ottled water consumption is still quitelow -less t
h
an five litres a year as compared to t
h
e glo
b
al average of 24 litres

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