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Pest & Porters Five force analysis on two-wheeler industry

Pest & Porters Five force analysis on two-wheeler industry

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Published by Arun Prakash

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Published by: Arun Prakash on Jun 27, 2010
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08/20/2013

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1
COVER PAGE
Title : Two-wheeler IndustrySubject : Strategic ManagementLevel : Mba-IIBatch : 9-OctProgram : GPBLSubject tutor : Mr. L. SurenderName of Student : Arun Prakaash V.GRegister no. : GPBL-B/009-003Date of submission : March31 2010Word count : 2114Word Limit : 2000
 
2
TABLE OF CONTENTTopicPg:No:COVER PAGE 1TABLE OF CONTENT 2
I
NTRODUCT
I
ON TO TWO-WHEELER
I
NDUSTRY 3
I
NDUSTRY COMPAR
I
SON
3
TABLE: 1 - Domestic market share
3
CHART: 1 - Domestic market share
3
Table: 2 - Automobile Export trends
4
CHART:2 MARKET SHARE OF MAJOR PLAYERS
I
N TWO-WHEELER
I
NDUSTRY:
4
WHY SO MUCH GROWTH???
4
PRODUCT SEGMENTAT
I
ON OF MAJOR PLAYERS
I
N TWO-WHEELER
II
NDUSTRY:
5
PEST ANALYS
I
S OF TWO-WHEELER
I
NDUSTRY:
6,7
PORTER¶S 5 FORCES ANALYS
I
S
7,8
CONCLUS
I
ON
9
 
REFERENCES
10
 
 
3
I
NTRODUCT
I
ON TO TWO-WHEELER
I
NDUSTRY:
 Automobile
Ind
ustry
 
is
 
o
n
e
 
of 
 
the
 
largest
 
i
nd
ustries
 
i
n
global
 
market.
Tw
o-
w
heeler 
 
segme
n
t
 
is
 
o
n
e
 
of 
 
the
 
most
 
importa
n
t
c
ompo
n
e
n
ts
 
of 
 
the
 
automobile
 
se
c
tor 
 w
hi
c
h
 
has
 
bee
n
i
n
existe
nc
e
 
i
n
the
c
ou
n
try
 
si
nc
e
 
19
55
.
Ind
ia
 
is
 
the
 
se
c
o
nd
largest
 
t
w
o-
w
heeler 
 
market
 
i
n
the
w
orl
d,
it
 
sta
nd
s
n
ext
 
to
J
apa
n
a
nd c
hi
n
a
 
i
n
terms
 
of 
n
umber 
 
of 
 
t
w
o-
w
heelers
 
pro
d
u
c
e
d
a
nd
sol
d
.
In Ind
ia
 
there
 
are
7
s
c
ooters
 
ma
n
ufa
c
turers
,
9
 
motor 
c
y
c
le
 
ma
n
ufa
c
turers
 
a
nd 3
mope
d
s
 
ma
n
ufa
c
turers.
In
earlier 
d
ay¶s
Tw
o-
w
heeler 
 
i
nd
ustry
 
ha
d
three
 
segme
n
ts
 
o
n
e
 
is
 
bike
 
a
nd
other 
 
t
w
o
 
bei
n
g
Sc
ooters
 
a
nd
mope
d
s
,
but
 
i
n
prese
n
t
w
e
c
a
n
see
 
mostly
 
bikes
 
si
nc
e
 
there
 
is
n
ot
 
that
 
mu
c
h
 
of 
 
s
c
ooters
 
a
nd
mope
d
s
 
are
 
pro
d
u
c
e
d n
o
w
a
d
ays
, d
ue
 
to
n
e
w
te
c
h
n
ologies
 
a
nd
i
nn
ovatio
n
.
R
e
c
e
n
tly
 
the
 
biggest
 
seller 
 
of 
 
s
c
ooters
 
that
 
is
B
ajaj
 
 Auto
 
has
 
stoppe
d
pro
d
u
c
i
n
g
 
or 
 
selli
n
g
 
s
c
ooters
 
si
nc
e
 
there
 
is
n
o
d
ema
nd
i
n
the
 
market
 
for 
 
the
 
s
c
ooters.
S
o
w
e
 
are
 
mai
n
ly
 
goi
n
g
 
to
 
look
 
at
 
the
 
bikes
 
i
n
t
w
o-
w
heelers
 
i
nd
ustry.
B
ikes
 
are
 
also
d
ivi
d
e
d
i
n
to
 
t
w
o
 
groups
 
automati
c
gear 
 
bikes
 
a
nd
gear 
 
t
w
o-
w
heelers
,
agai
n
gear 
 
bikes
 
are
c
lassifie
d
i
n
to
 
t
w
o-stroke
 
e
n
gi
n
e
 
a
nd
four 
 
stroke
 
e
n
gi
n
e.
 
I
NDUSTRY COMPAR
I
SON:
 A
cc
or 
d
i
n
g
 
to
SI
 AM
(S
o
c
iety
 
of 
Ind
ia
n
 Automobile
 
Ma
n
ufa
c
turers)
,
the
d
omesti
c
market
 
share
 
i
n 2
00
8
-
09
 
for 
 
t
w
o-
w
heelers
 
i
nd
ustry
 
is
76
.
4
9%
w
hi
c
h
 
is
 
highest
w
he
nc
ompare
d
to
 
the
c
ategory
w
ise
 
market
 
share
w
ith
 
passe
n
ger 
 
vehi
c
les
, c
ommer 
c
ial
 
vehi
c
les
 
a
nd
three
w
heelers
w
hi
c
h
 
has
 
market
 
share
 
of 
 
1
5
.
9
6, 3
.
9
5
a
nd 3
.
6
respe
c
tively
 
as
 
sho
wn
i
n T
able
n
o.
1
.
 
TABLE: 1
DO
ME
STIC
MA
RK
E
T SH
 A
R
E
FOR 2
00
8
-
09
 P
asse
n
ger 
V
ehi
c
les
 
1
5
.
9
6
%
 C
ommer 
c
ial
V
ehi
c
les
3
.
9
5
%
 T
hree
w
heelers
3
.
6
%
 Tw
o
w
heelers
76
.
4
9%
 
CHART: 1
Passenger VehiclesCommercial VehiclesThree wheelersTwo wheelers

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