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Virgin Atlantic Airways - swot and strategies on case study

Virgin Atlantic Airways - swot and strategies on case study

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Published by Arun Prakash

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Categories:Topics, Art & Design
Published by: Arun Prakash on Jun 27, 2010
Copyright:Attribution Non-commercial

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05/26/2013

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VIRGIN ATLANTIC AIRWAYS
RICHARD BRANSON
 
CASE FACTS
Started in 1984 Britains second largest long haulairline Head office Crawley, west sussex, England.
To provide all classes of travelers with the highestquality travel at the lower cost
Roy gardner& David taitCo-managing director ( Xlakerexecutives)
SydPennigtonCo-managing director (X Mark &Spencer retailer)
In 1992 they introduced Mid class for the costconscious business travelers.
They had three classes Upper class, Mid class,Economy class.
 
1991 They joined Heathrow sydneyservice viahongkongwith AnsletAirlines.
Partnership with Malaysia Airlines for flight fromLondon to Kula lumpur.
Executive travel Airlines of the year in Jan 1995
1994 Partnership with Delta Airlined
Other Airline partners Air Newzeland, AllNippon Airways, Gulf Air, Hawaiian Airlines,Scandinavian Airlines, Us Airways.

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