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airtel internship Report

airtel internship Report

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Published by Harish Prajapat

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Categories:Types, School Work
Published by: Harish Prajapat on Jun 28, 2010
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03/25/2013

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Internship report by Harish Prajapat & Khushal Soni
1
Acknowledgement
We would like to acknowledge and extend our gratitude to the following persons who have made the completion of this project possible:First of all we would like to thank 
Dr. Sona Ram Bishnoi
- Director of 
Applied Management & Engineering Institute
.
Mr. Rakesh Shrma
and
Mr. R. S. Soda
to provide us such a very exiting opportunity and for their good help to provide a better coordination and control among all theactivities related to completion of internship.Secondly, we would like to thank our project coordinator 
Mrs. MeghaBhati
for her great help. As she is being our project coordinator she providedus very necessary and important guidance and support until the submissionof our project.We are also hearty grateful to M
r. Upainder Shing Rathor
, ZonalManager of 
Bharti Hexacom (AIRTEL)
Jodhpur zone and
Mr. RajeshSharma
, Marketing Head of 
Bharti Hexacom (AIRTEL)
Jodhpur zone, to provide us right kind of training and information to make our internship program successful.We would also like to show our gratitude to all the members of our Management Cell to help us and other students to get placed in good andReputed Company for the internship program.We would like to show our gratitude to the Whole Family of 
AMEI
 for their continuous effort in making the whole internship programknowledgeable and interesting.Above all, we are beholden to our Parents and other family membersfor their blessing and encouragement in completing this task.
 
 
Internship report by Harish Prajapat & Khushal Soni
2
P
REFACE
T
he research provides an opportunity to student to demonstrate application of their knowledge, skill and competencies required during the technical session. Research alsohelps the student to devote their skill to analyze the problem to suggest alternativesolutions, to evaluate them and to provide feasible Recommendations on the provideddata.
T
he research is on the topic of ³
Analysis of Consumer behavior inJodhpur Region for after sales service available in Telecom Industry
´. Ihave tried
 
my level best to prepare this report as an error free report and every effort has been made to offer the most authenticate position with accuracy.
 
T
he Indian communications scenario has transformed into a multiplayer, multi product market with varied market size and segments. Within the basic phone service thevalue chain has split into domestic/local calls, long distance players, and internationallong distance players. Apart from having to cope with the change in structure and culture(government to corporate), Airtel has had to gear itself to meet competition in varioussegments ± basic services, long distance(LD), International Long Distance (ILD), andInternet Service Provision (ISP).It has forayed into mobile service provision as well.
 
What marketing strategies the Airtel is implementing to defend and increase themarket share?
 
T
o find who are the competitors of the Airtel and the market shares of thecompetitors and what strategies Airtel is implementing to beat its competitors.
 
T
o find out how Airtel react with the technology changes in the communicationssector.
 
 
Internship report by Harish Prajapat & Khushal Soni
3
Contents Page No.
IN
T
RODUC
T
ION ........................................................................................ 4
 
OBJEC
T
IVES OF
T
HE S
T
UDY .................................................................. 9
 
COMPANY PROFILE ............................................................................... 10
 
CALENDAR YEAR & EVEN
T
S ...............................................................................11
 
FAC
T
SHEE
T
............................................................................................. 19
 
AIR 
T
EL JODHPUR ZONE ........................................................................ 20
 
BUSINESS DIVISIONS ............................................................................. 21
 
ORGANIZA
T
ION S
T
RUC
T
URE .............................................................. 27
 
BOARD OF DIREC
T
ORS .........................................................................................28
 
MARKE
T
ING S
T
RUC
T
URE AND OPERA
T
IONS:- ................................ 29
 
PROPOSED AREAS OF OPERA
T
IONS ...................................................................30
 
POSI
T
ION IN MARKE
T
........................................................................... 34
 
SWO
T
ANALYSIS OF AIR 
T
EL ................................................................ 34
 
QUES
T
IONERIES ..................................................................................... 36
 
RE
T
AILER FEEDBACK ...........................................................................................36
 
FEEDBACK POIN
T
OBSERVA
T
ION BY YOU .......................................................38
 
CU
T
OMER FEEDBACK ...........................................................................................39
 
CUS
T
OMER SA
T
ISFAC
T
ION .................................................................. 40
 
T
EN BASIC RULES FOR CUS
T
OMER SA
T
ISFAC
T
ION:- .....................................41
 
FINDINGS ................................................................................................. 42
 
CONCLUSION .......................................................................................... 43
 
RECOMMENDA
T
IONS ............................................................................ 44
 
SUGGES
T
IONS ......................................................................................... 44
 
BIBLIOGRAPHY ....................................................................................... 45
 

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