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Bata Case Study

Bata Case Study

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Published by Prakash Sharma

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Published by: Prakash Sharma on Jun 28, 2010
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05/19/2013

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REPORT ON SHORT CASE STUDY
BRAND EQUITY
BATACK!
 
 Name of publication: - The Economic TimesWritten by: - Rajiv BanerjeeDate of publication: - 7 Nov. 2007SUBMITTED TO: SUBMITTED BY:Harish Jain Prakash SharmaProfessor PG-I-011IMM, New Delhi MBA + PGDM (3
rd
Sem.)IMM, New Delhi
 
INTRODUCTION
 
B
ata Shoes (Czech: Baťa or Baťovy závody) is a large, family ownedshoecompany. It is currently headquartered inLausanne, Switzerland, and operates 4 business units worldwide – Bata Europe, Bata Emerging Markets,Bata Branded Business and Bata North America. It has aretailpresence inover 50 countries and production facilities in 26 countries. In its history thecompany has sold more than 14 billion pairs of shoes.The company was founded in 1894 inZlín(thenAustro-Hungarian Empire, today theCzech Republic) byTomáš Baťa(Czech  pronunciation:[toma baca]
) whose family had been cobblers for generations.A large order from the army, military shoes and rising demand for them, during World War I started rapid growth and small manufactureturned into modern industrial concern, one of the first mass producers of shoes. Bata is one of the world's leading footwear retailers andmanufacturers with operations across 5 continents.
Bata today…
Serves 1 million customers per day
Employs more than 40,000 people
Operates 5000 retail stores
Manages a retail presence in over 50 countries
Runs 40 production facilities across 26 countries
 
The company is currently headquartered in Lausanne, Switzerland, with4 business units
Bata Europe, Lausanne
Bata Emerging Markets,Singapore 
Bata Branded Business,Best, Holland 
Bata North America,Toronto Current shoe brands are:
Bata (Baťa in former Czechoslovakia)
Bata Premium (handcrafted dress shoes)
Bata Industrials (safety footwear)
Bubble gummers (children)
Power (athletic shoes )
Marie Claire (women)According to Bata, in 2007 the company served 1 million customers per day, employed over 40,000 people, operated 4,600 retail stores, managed aretail presence in over 50 countries and had 40 production facilities across26 countries.
Bata India Limited
Incorporated as Bata Shoe Company Private Limited in 1931, thecompany was set up initially as a small operation in Konnagar (near Calcutta) in 1932.
Bata India is the largest company for the Bata Shoe Organization interms of sales pairs and the second largest in terms of revenues.
Bata India Limited is the largest footwear retailer in India.
Bata India has more than 1250 stores across the Country.
Bata India offers the widest collection of Shoes in India.

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