Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword
Like this
4Activity
×
0 of .
Results for:
No results containing your search query
P. 1
IBM Retail | Corporate Brand and Reputation Analysis (COBRA)

IBM Retail | Corporate Brand and Reputation Analysis (COBRA)

Ratings: (0)|Views: 1,140|Likes:
Published by IBM_Retail
COBRA software for retail offers near-real time dashboard analysis, flexible user configuration, extensive coverage of social media, business intelligence services and text mining analytics combined in one solution, and much more. Read more on how IBM can help you listen to what your customers, potential customers, competitors and competitors’ customers are saying.
COBRA software for retail offers near-real time dashboard analysis, flexible user configuration, extensive coverage of social media, business intelligence services and text mining analytics combined in one solution, and much more. Read more on how IBM can help you listen to what your customers, potential customers, competitors and competitors’ customers are saying.

More info:

Published by: IBM_Retail on Jun 29, 2010
Copyright:Traditional Copyright: All rights reserved

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

09/06/2013

pdf

text

original

 
Corporate brand andreputation analysis forconsumer products andretail
 Monitor buzz, manage your brand 
IBMSales and Distribution
Solution Brief
Highlights
Monitor in near real time what con-sumers using social media are sayingabout your company—and yourcompetitors
Gain actionable insights into consumerpreferences and buying habits from the1.5million postings per week acrossthe social media spectrum
Obtain early warning of impendingthreats to your company
Use automated analysis of massive,unstructured data for daily updatesbased on your needs, at low cost
Consumer Products
 All consumer-oriented companies know the importance of brandstewardship—and how easily brands can be tarnished. Historically,companies tracked brand mentions and awareness with news wire serv-ices. But consumer-generated media—blogs, message boards, Twitterand news groups—now sway public opinion at the speed of thought. Monitoring them is difficult, but critical to product development andprotecting your brand. That’s why we offer a proven, automated way to monitor theelectronic grapevine daily: the corporate brand and reputation analysis(COBRA) solution for consumer products and retail from IBM. Thissolution uses advanced text and data analytics to mine and interpret themassive, diverse content of social media, as well as internal corporateinformation. We can help you derive actionable customer, market andenterprise insights that support product development, marketing, com-munications and your response to risk and compliance issues. To hear and learn from the consumer’s voice requires the ability toanalyze robust content sources. It also requires powerful filteringto eliminate unwanted “noise”—some 70 percent of blog and boardpostings are spam—and sophisticated tools to analyze structured andunstructured information, even with incorrect spelling and grammar. The COBRA solution provides all of this, plus interactive dashboardsto help you interpret metrics such as buzz and sentiment and controlall analytical aspects.
 
IBMSales and Distribution
Solution Brief
Consumer Products
Our customizable format is designed for your specific needs. You can choose the topics your business needs to monitor,the type of alerts you require and an approach to trends andpatterns that can identify competitive opportunities. We canhelp you analyze:
Institutional knowledge—about brands, issues and competi-tors, by tracking words or phrases you worry about whenthey appear on blogs, boards or news postings. This helpsus develop models to identify posts about your brand, issuesand competitors.
System knowledge—about emerging words that identify significant events, based on frequency of occurrence. Thiscan help you see and predict key developments. The COBRA solution’s unique aspects for consumer productcompanies and retailers include:
End-to-end integration, from the source of content to the Web interface, which can incorporate your current systems.
 A single view of “buzz incidents” that integrates informa-tion from diverse sources: blogs, boards, newsgroups, newsgroups, customer communication, internal complaintscontent, etc.
Near-real-time data gathering, metrics monitoring and dis-play of buzz through dashboards for various company stakeholders—virtually 24/7.
Customized models by brand, issue, topic, industry andperson, which can filter massive information daily fromthousands of documents to produce dozens of highly relevant alerts.
Sentiment analysis to detect opinions related to reputa-tional risks.
Dashboard reporting that can help stakeholders configuretheir own visualization of events and developments.
Discovery analytics using historical content:
Root-cause analysis to understand why events and alertsoccurred.
Relationship analysis to find relationships among reputa-tion dimensions.
Historical trends and patterns. The COBRA solution has a unique analytical modelingapproach providing unparalleled precision and sensitivity. This approach minimizes false alarms and also means that weak signals can be detected faster.
Conclusion
 Arm your company with one of the most powerful analyticalsuites on the market. The COBRA solution offers near-real-time dashboard-based analysis, flexible user configuration,extensive coverage of social media, business intelligence andtext mining combined in one solution, and much more. LetIBMhelp you listen to what your customers, potential cus-tomers, competitors and competitors’ customers are saying—to proactively protect your brand and your company’sreputation.
 
Notes

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
ibm2233 liked this
ibm2233 liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->