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IBM Retail | Boost integration, ROI & innovation with SOA

IBM Retail | Boost integration, ROI & innovation with SOA

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Published by IBM_Retail
Retailers today face the challenge of keeping up with the pace and complexity of the marketplace dynamics. Learn why a powerful technology model – service-oriented architecture (SOA) – is capturing the attention of both business and IT executives and how you can leverage SOA to improve collaboration, build new capabilities and drive innovation at every point in the value chain.
Retailers today face the challenge of keeping up with the pace and complexity of the marketplace dynamics. Learn why a powerful technology model – service-oriented architecture (SOA) – is capturing the attention of both business and IT executives and how you can leverage SOA to improve collaboration, build new capabilities and drive innovation at every point in the value chain.

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Published by: IBM_Retail on Jun 29, 2010
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08/17/2013

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Rethinkingretailing with SOA
New levels o lexibility, agilityand cost-eiciency
Application InnovationServicesRetail
IBM Institute for Business Value 
IBM Global Business Services
 
IBM Institute or Business Value
IBM Global Business Services, through the IBM Institute or Business Value,develops act-based strategic insights or senior executives around critical publicand private sector issues. This executive brie is based on an in-depth study bythe Institute’s research team. It is part o an ongoing commitment by IBM GlobalBusiness Services to provide analysis and viewpoints that help companies realizebusiness value. You may contact the authors or send an e-mail to iibv@us.ibm.comor more inormation.
 
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Today’s retail institutions obtain products from multiple sources across the globe.Getting the right quantity of these items on the right shelves to meet consumer demand involves a complex set of processes and extensive collaboration among retailers, suppliers and manufacturers. Yet in an industry that depends on innovation, many retailers wage constant and costly struggles to keep up with change. It’s no wonder that a powerful technology model – service-oriented architecture (SOA) – is capturing the attention of both business and IT executives.
Rethinking retailing with SOA
New levels o lexibility, agility and cost-eiciency
By Vish Ganapathy, Melody Badgett and Jay DiMare 
Rethinking retailing with SOA
apparel and grocery, are mature and slow-growing, and fighting to protect market shareas consumer choices expand exponentially.This has created a huge shift: Retailers canno longer afford to focus on the two traditionaldimensions of product and store. Competitivedifferentiation now requires com-panies tounderstand who is in the store and why.“Who” takes into account details such as anindividual’s lifestyle, needs, interests, expecta-tions, shopping behaviors and preferences.“Why” focuses on understanding the shoppingoccasion and value drivers. By deepeningtheir customer insight, retailers can developintegrated, proactive strate-gies for addressingeverything from cross-channel integration andprivate-label development, to global sourcingand import logistics, localized assortmentsand markdown optimization.
Introduction
Retailers have always had to grapple withchange – in their customers’ needs and pref-erences, in the product assortments offeredfrom season to season, in their sourcingrelationships and supply chain capabilities,and in their strategies for creating differen-tiation. Today, the pace and complexity ofthe industry is such that it can be exceed-ingly difficult to keep up with marketplacedynamics, much less capitalize on them. Atthe same time, the penalties for those who failto do so can be severe.The challenges retailers currently face – adifficult new economic environment, increasingcompetition , information transparency andheightened expectations from diverse, moreinformed customers – define the retail playingfield. Most major retail segments, such as

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