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P. 1
BRP Ch01

BRP Ch01

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Published by: shameem.mahmud on Jun 14, 2008
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06/14/2009

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BusinessResearch Methods
AcknowledgeWilliam G. Zikmund
Chapter 1:The Role of Business Research
 
Business research is defined as thesystematic and objective process of generating information for aid inmaking business decisions.
 
Business Research Defined
 
Business Research
Research information is neither intuitive nor haphazardly gathered.Literally, research (re-search) -“searchagain”Business research must be objectiveDetached and impersonal rather than biasedIt facilitates the managerial decision processfor all aspects of a business.

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