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Export Vision 2010
How to dip your toes into international sales …and not get them bitten off
Global Expansion is Within Reach
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Why all the fuss about Exports?•
What are the big markets?•
Are my products a good fit?•
3 Options to “deliver the goods” to international buyers•
Key markets to look at are Canada and Europe/UK
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Large markets and established marketplaces –
Good transportation modalities –
Growing online and e-commerce penetration
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Key questions
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How to sell internationally? –
Risks and rewards of entering these markets –
What to sell in these markets? –
How to build a “business engine” in these markets?
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A Presidential Call to Action
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Obama, 2010 State of the Union:
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“We will double our exports over the next five years.” –
“…an increase that will support 2 million jobs in America.” –
A ground-swelling of small business growth
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Similar calls to action in the UK, Canada and China…expectgrowing competition in the U.S.
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