Professional Documents
Culture Documents
LauraN546: HealthEd leverages AlterianSM2 for social media audit/listening. Many tools out there -
what are you using? #digpharm
6/30/2010 09:02
healtheddigital: HealthEd wishes our colleagues Happy #SMday! #fdasm #digpharm #socpharm #sxsh
#hcsm
6/30/2010 09:50
Digitas_Health: RT @unclebrendan: "Print lasted 500 years. You don't have 500 years to get this"
@philbaumann on understanding how technology has changed marketing #digpharm
6/30/2010 10:45
kevinkruse: @aligmartin Ali, I couldn't make #DigPharm but following remotely. Did you post or
distribute your slides?
6/30/2010 10:57
unclebrendan: Jayson Dupre from HiLine Digital Media is trying to convince us that doctors like to have
fun... I'm not buying it ;) #digpharm
6/30/2010 10:58
bobbrooks: HiLine presents FibroForum a live, online interactive program for MDs. Impressive
content. #Digpharm
6/30/2010 11:03
doctoranonymous: Getting ready for panel coming up. Are you ready #digpharm LOL
6/30/2010 11:09
unclebrendan: "Not an actual patient" runs counter to our charge for better transparency. There, I said it.
#digpharm
6/30/2010 11:11
sevinfo: . @unclebrendan - seems transparent but not authentic - "not an actual patient" :-)
#digpharm
6/30/2010 11:19
unclebrendan: Dave Gulezian, CEO of Viscira, showing off some nice interactive creative, reminds us
that "Content is King" #digpharm
6/30/2010 11:20
sevinfo: Is content always king? @ccarfi challenged us last night to consider context, location,etc
too #digpharm
6/30/2010 11:21
unclebrendan: @sevinfo good point! I'd say you need both for Trust though, and ultimately, that's what
it's all about :) #digpharm
6/30/2010 11:28
sevinfo: OK @Doctor_V and others to tell us about HCP marketers & drs #digpharm
6/30/2010 11:39
unclebrendan: Jay Appel from Amgen, looking sharp in an east-coast suit, is leading a panel with
@doctoranonymous & others on social HCPs #digpharm
6/30/2010 11:42
philbaumann: A fund, smart medical blogger is @Doctor_V - you can read/subscribe to his blog at
33charts.com #digpharm
6/30/2010 11:44
deansguide: RT @philbaumann: A fund, smart medical blogger is @Doctor_V - you can read/subscribe
to his blog at 33charts.com #digpharm
6/30/2010 11:46
Digitas_Health: RT @unclebrendan: Dave Gulezian, CEO of Viscira, showing off some nice interactive
creative, reminds us that "Content is King" #digpharm
6/30/2010 11:47
philbaumann: Does @Doctor_V engage with patients on public social media? No. Still he's figured out
how to provide value. #digpharm
6/30/2010 11:47
Digitas_Health: RT @unclebrendan: Jay Appel from Amgen, looking sharp in an east-coast suit, is
leading a panel with @doctoranonymous & others on social HCPs #digpharm
6/30/2010 11:48
sevinfo: social media doesn't fit physician workflow for most part #digpharm
6/30/2010 11:50
philbaumann: Concerns about Sermo: underwhelmed with community value provided. Success
ingredients = Value + Convenience w/in MDs Workflow #digpharm
6/30/2010 11:51
sevinfo: social media will succeed with physicians when it really brings them value like Within3
#digpharm
6/30/2010 11:51
erikpupo: RT @sevinfo: social media doesn't fit physician workflow for most part #digpharm
6/30/2010 11:53
sevinfo: Within3 and others getting closer to providing the value needed to make SM enticing
#digpharm
6/30/2010 11:56
pharmaguy: @sevinfo Maybe SM does not fit physician workflow, but what abt afterworkflow?
#digpharm
6/30/2010 12:04
jeffrikas: RT @unclebrendan: Dave Gulezian, CEO of Viscira, showing off some nice interactive
creative, reminds us that "Content is King" #digpharm
6/30/2010 12:05
philbaumann: Scott E. of Teva suggests that just building portals and expecting docs to just show up is
a flawed approach. #digpharm
6/30/2010 12:05
philbaumann: Information overload is a huge problem for docs - big need for curated information,
according to @Doctor_V #digpharm
6/30/2010 12:11
odomlewis: RT @philbaumann: Information overload is a huge problem for docs - big need for
curated information, according to @Doctor_V #digpharm
6/30/2010 12:13
simonslee: RT @PhilBaumann: Information overload is a huge problem for docs - big need for
curated information, according to @Doctor_V #digpharm
6/30/2010 12:13
sevinfo: Curation will dominate next decade according to @Doctor_V ; dubious about value of
proliferating mobile apps - info overload? #digpharm
6/30/2010 12:13
pharmaguy: @PhilBaumann "curated information." Hmmm... sounds like a medical journal editor or
other big fan of peer review. #digpharm
6/30/2010 12:14
philbaumann: @pharmaguy Perhaps - but it may be in the form of a more rapid curation by a dedicated
service offering focused content #digpharm
6/30/2010 12:16
philbaumann: @pharmaguy Yes they can. But you need brains for it. #digpharm
6/30/2010 12:20
healtheddigital: @philbaumann Curation the future not just 4 docs but 4 pts, Organized Wsdm et al
#digpharm
6/30/2010 12:20
unclebrendan: @Doctor_V on the future of sales reps: human person-to-person contact is more
important than ever. #digpharm
6/30/2010 12:22
ylavender: Game changing attitudinal shift: "if the news is important enough, it will find me".
#digpharm
6/30/2010 12:23
pharmaguy: @unclebrendan But person-to-person realtime interaction is less of a fit for physician
workflow than is SM! #digpharm
6/30/2010 12:26
pharmaguy: @philbaumann Curated medical information should be based on good science, which is a
slow process. IMHO. #digpharm
6/30/2010 12:30
Betsy_RSHC: Not consistently, for sure. RT @pharmaguy: @philbaumann I think "rapid" and "curated"
cannot co-exist. #digpharm
6/30/2010 12:33
philbaumann: @Betsy_RSHC It can be done - it's a matter of designing systems that take existing
vetted info & delivering at right time. #digpharm
6/30/2010 12:35
SMCSF: Corrected hashtag: follow #digpharm for healthcare social media discussion
6/30/2010 12:36
alexdcRx: Corrected hashtag: follow #digpharm for healthcare social media discussion
6/30/2010 12:36
alexdc: Corrected hashtag: follow #digpharm for healthcare social media discussion
6/30/2010 12:36
Gingerpug9405: RT @alexdc: Corrected hashtag: follow #digpharm for healthcare social media discussion
6/30/2010 12:37
pharmaguy: @sevinfo This attitude re "curated info" doesn't fit fact that over 50% of docs use
"uncurated" wikipedia for medical info. #digpharm
6/30/2010 12:38
MiamiJorge: RT @SMCSF: Corrected hashtag: follow #digpharm for healthcare social media
discussion
6/30/2010 12:39
pharmaguy: @sevinfo Best give docs tools 2 filter "uncurated" SM info according to their needs. ie,
follow trusted sources on Twitter. etc. #digpharm
6/30/2010 12:44
pharmaguy: @unclebrendan Iguess you just asked him, If @Doctor_V is monitoring this "uncurated"
discussion via #digpharm!
6/30/2010 12:47
jbselz: RT @philbaumann: Information overload is a huge problem for docs - big need for
curated information, according to @Doctor_V #digpharm
6/30/2010 12:52
jbselz: It doesn't work RT @philbaumann Scott E. suggests just building portals & expecting
docs to just show up is a flawed approach. #digpharm
6/30/2010 12:53
leavittm: RT @philbaumann: Information overload is a huge problem for docs - big need for
curated information, according to @Doctor_V #digpharm
6/30/2010 12:54
jbselz: SM fits both when used appropriately RT @pharmaguy @sevinfo Maybe SM does not fit
physician workflow, but what abt afterworkflow? #digpharm
6/30/2010 12:54
Digitas_Health: RT @jbselz: SM fits both when used appropriately RT @pharmaguy @sevinfo Maybe SM
does not fit physician workflow, but what abt afterworkflow? #digpharm
6/30/2010 12:59
TrpKristi: RT @simonslee: RT @PhilBaumann: Information overload is a huge problem for docs -
big need for curated information, according to @Doctor_V #digpharm
6/30/2010 13:07
LauraN546: @philbaumann pleasure meeting you at #digpharm! Had to catch a plane. Hope to
reconnect soon!
6/30/2010 13:22
MarkHarmel: GE ad was placed on all HuffPost "wellness" articles. The ad was attached to content
when shared. http://bit.ly/dq5WXo #digpharm
6/30/2010 13:50
sevinfo: Sales reps & mktrs have to work together & listen to doc AND look at docs behavior -
What do they do, not what they say #digpharm
6/30/2010 14:44
bobfine: RT @PhilBaumann: A fun, smart medical blogger is @Doctor_V - you can read/subscribe
to his blog at 33charts.com #digpharm
6/30/2010 14:48
lawscomm: RT @bobfine: RT @PhilBaumann: A fun, smart medical blogger is @Doctor_V - you can
read/subscribe to his blog at 33charts.com #digpharm
6/30/2010 14:53
nicoleljohnson: Biomarin Pharma words for leg/reg w/ re to sm: mutual trust, respect, goals, open
discussion, collaborative...#digpharm
6/30/2010 14:54
sevinfo: Mutual trust between mktg & legal/reg needed to work thrU issues in creating disease
community (Biomarin started site 5 yrs ago) #digpharm
6/30/2010 14:55
DaphneLeigh: Missed beginning of Biomarin prezo, but like hearing how marketing and reg/compliance
can work together. #digpharm
6/30/2010 14:57
nicoleljohnson: Biomarin Pharm PKU.com - excellent/active discussion forum for orphan disease - ~50%
of PKU patient community uses website #digpharm
6/30/2010 14:58
sevinfo: Biomarin - 50% of PKU patient community uses PKU.com #digpharm; happy with results
and plan to maintain
6/30/2010 14:59
HealthIntel: Sandra Shipilberg of Biomarin Pharma explaining some fabulous SM programs they're
doing. Smart and effective. #digpharm
6/30/2010 14:59
heldincontempt: Great! RT @nicoleljohnson: Biomarin Pharma words for leg/reg re:SM: mutual trust,
respect, goals, open discussion, collaborative...#digpharm
6/30/2010 14:59
broadcrawford: RT @sevinfo: Within3 and others getting closer to providing the value needed to make
SM enticing #digpharm
6/30/2010 15:00
broadcrawford: RT @sevinfo: social media will succeed with physicians when it really brings them value
like Within3 #digpharm
6/30/2010 15:01
HealthIntel: Biomarin's Shipilberg says embrace your reg/legal folks; learn to trust one another and
find solutions to SM challenges. #digpharm
6/30/2010 15:01
sevinfo: Biomarin monitors web site & FB pages daily for AEs #digpharm
6/30/2010 15:02
DaphneLeigh: BioMarin's Facebook fans offered insight about managing PKU. #digpharm
6/30/2010 15:02
nicoleljohnson: Two thumbs up to Sandra Shpilberg from Biomarin Pharma who is presenting "Using
Social Media at a Small Pharma Company... #digpharm
6/30/2010 15:04
sevinfo: Biomarin found that FB fans responded positively to unbiased faces about PKU &
consistently engaged in 2-way conversations #digpharm
6/30/2010 15:06
philbaumann: Biomarin strikes me as an example of why smaller companies are better positioned to be
more supple than big companies. #digpharm
6/30/2010 15:07
sevinfo: Agree! nicoleljohnson Two thumbs to Biomarin Pharma who is presenting "Using Social
Media at a Small Pharma Company... #digpharm
6/30/2010 15:07
DaphneLeigh: BioMarin went from unbranded, disease Facebook to branded Kuvan Facebook page.
#digpharm
6/30/2010 15:07
HealthIntel: Congrats to Biomarin. Pharma take note... Social mktg CAN be done!!! #digpharm
6/30/2010 15:08
nicoleljohnson: Biomarin Pharma thinks of their PKU Twitter account as complimentary, not a stand-alone
#digpharm
6/30/2010 15:08
DaphneLeigh: BioMarin SM presence has "softened" their image to patient community. #digpharm
6/30/2010 15:11
philbaumann: Biomarin's pretty much figured out the basic schema for doing SoMe in life sciences. A
good role model. #digpharm
6/30/2010 15:11
nicoleljohnson: RT @DaphneLeigh: Patients with rare diseases *want* to engage with mfg of product and
their peers, says BioMarin. #digpharm
6/30/2010 15:11
philbaumann: Biomarin doesn't delete negative comments. It posts & lets community converse.
#digpharm
6/30/2010 15:18
JerardWhite: Ok #digpharm attendees, I'm signing up for Twitter and I'm in the *real* unconference at
the bar! Join me!
6/30/2010 17:12
doctoranonymous: RT @JerardWhite: Ok #digpharm attendees, I'm signing up for Twitter and I'm in the
*real* unconference at the bar! Join me!
6/30/2010 17:17
rawarrior: RT @PhilBaumann Biomarin doesn't delete negative comments. It posts & lets community
converse. #digpharm // Reality is more effective anyway
6/30/2010 17:24
healtheddigital: RT @HealthIntel: Congrats to Biomarin. Pharma take note... Social mktg CAN be done!!!
#digpharm
6/30/2010 17:37
6/30/2010 17:49
mgroffburling: RT @broadcrawford: RT @sevinfo: social media will succeed with physicians when it
really brings them value like Within3 #digpharm
6/30/2010 19:11
mgroffburling: RT @broadcrawford: RT @sevinfo: Within3 and others getting closer to providing the
value needed to make SM enticing #digpharm
6/30/2010 19:12
mgroffburling: RT @philbaumann: Does @Doctor_V engage with patients on public social media? No.
Still he's figured out how to provide value. #digpharm
6/30/2010 19:14
mgroffburling: RT @philbaumann: A fun, smart medical blogger is @Doctor_V - you can read/subscribe
to his blog at 33charts.com #digpharm
6/30/2010 19:15
unclebrendan: In a cab heading home from the airport. This is much better than a red eye. Great
meeting everyone at #digpharm!
6/30/2010 20:43
nicoleljohnson: @daphneleigh @philbaumann @sevinfo it was wonderful seeing you at #digpharm safe
travels home & I look fwd to our tweets until next time!
6/30/2010 20:44
philbaumann: @nicoleljohnson Nice seeing you at #digpharm too!! Went so fast! We'll have to catch up
on the East Coast sometime. Safe travels! :)
6/30/2010 21:35
philbaumann: @unclebrendan Great meeting you - safe travels, we'll talk soon! #digpharm
6/30/2010 22:17
philbaumann: @mgroffburling He's a smart one, that @Doctor_V - crazy too...but in a good way, of
course ;) #digpharm
6/30/2010 22:35