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Ch 03_Instructor PPT Slides

Ch 03_Instructor PPT Slides

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Published by Bui Viet Hung

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Published by: Bui Viet Hung on Jul 01, 2010
Copyright:Attribution Non-commercial

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05/09/2013

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McGraw-Hill/Irwin ©2009 The McGraw-Hill Companies, All Rights Reserved 
Chapter 3: Evaluating aChapter 3: Evaluating aCompany¶s ExternalCompany¶s ExternalEnvironmentEnvironment
Screen graphics created by:Jana F. Kuzmicki, Ph.D.Troy University
 
³A
nalysis is the critical starting
³A
nalysis is the critical startingpoint of point of strategic thinking.´strategic thinking.´
Kenichi OhmaeKenichi Ohmae
Consultant and
A
uthor Consultant and
A
uthor 
 
³
Things are always different
³
Things are always different ± ±the art is figuring out whichthe art is figuring out whichdifferences matter.´differences matter.´
Laszlo BirinyiLaszlo Birinyi
Investments Manager Investments Manager 

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