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Social Media Responsibilities Worksheet
http://flint-group.com
Social Media Responsibilities Worksheet
Platform:__ ___ ___ ___ _____ ____ ___ ___ ___ _____ ____ ____ ___ ___ ___ _____ __
(Twitter, Facebook, Blog, etc. Fill one sheet out for each tactic.)
Community Manager:__ ___ ____ ___ ___ ___ _____ ____ ____ ___ ___ ___ _____ ___
(Who is responsible for monitoring comments, directing questions to the right people, reporting trends,
ensuring content is being added on a regular basis, making connections, etc.)
Tools:___ ___ ___ ___ ___ ___ ____ ___ ___ ___ _____ ____ ____ ___ ___ ___ _____ ___
(Which tools will the community manager use, how often should they be monitoring and how often should they
provide reports, etc.)
Content:__ ____ ___ _______ ____ ___ ___ ___ _____ ____ ____ ___ ___ ___ _____ __
(Who is responsible for producing new content? How often does content need to be added?)
Calendar
Use the calendar template on the next page to plan out your content strategy for the year. Include
things like:
When should new content be added and by who
Major offline events that may warrant an increased frequency of postings
Community managers’ vacation
Any other dates that might be important to the team
Holidays
Once the calendar is complete, distribute it to the team so they can mark important dates/reminders on
their calendar.
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