Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
9Activity
0 of .
Results for:
No results containing your search query
P. 1
Love Lock 01

Love Lock 01

Ratings: (0)|Views: 55 |Likes:
Published by Kennith Ng

More info:

Published by: Kennith Ng on Jul 02, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

09/20/2010

pdf

text

original

 
Slide©2004 by Christopher Lovelock and Jochen Wirtz
Services Marketing 5/E 
1 -1
Chapter 1
 Introduction to Services Marketing 
 
Slide©2004 by Christopher Lovelock and Jochen Wirtz
Services Marketing 5/E 
1 -2
How Important is the Service Sector inOur Economy?
In most countries, services add more economic value thanagriculture, raw materials and manufacturing combined
In developed economies, employment is dominated byservice jobs and most new job growth comes fromservices
Jobs range from high-paid professionals and techniciansto minimum-wage positions
Service organizations can be any size²from huge globalcorporations to local small businesses
Most activities by government agencies and nonprofitorganizations involve services
 
Slide©2004 by Christopher Lovelock and Jochen Wirtz
Services Marketing 5/E 
1 -3
Services dominate the United States Economy:GDP by Industry, 2001
(F
ig. 1.1)
Sou 
rce: B
rea
 
of 
Ec 
onomi 
c A
n
alys
s, N 
ov 
e
mb
er 2002 
F
inance, Insurance,Real Estate20%Wholesale andRetail Trade16%Transport, Utilities,Communications8%Health6%BusinessServices5%Other Services 11%Government(mostly services)13%Manufacturing 14%Agriculture,
F
orestry,Mining, Construction 8%
SERVICES

Activity (9)

You've already reviewed this. Edit your review.
1 hundred reads
Ashish Baid liked this
www.roci_197176 liked this
tanvir09 liked this
ragiyer liked this
tanvir09 liked this
Vignesh Palani liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->