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NYC Rentals Business Pitch

NYC Rentals Business Pitch

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Published by TechCrunch
Business pitch for accused Russian spy Anna Chapman's NYCRentals.com
Business pitch for accused Russian spy Anna Chapman's NYCRentals.com

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Categories:Types, Business/Law
Published by: TechCrunch on Jul 02, 2010
Copyright:Attribution Non-commercial


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Executive Summary NYCrentals.com
“Vertical search sites have a big advantage over general search:They are able to go much deeper and present much morestructured information for the user.”
[Forbes 18 January 2006]
Vertical searches take the niche between usual search engines like Google or Yahoo and specializedreal estate websites that actually provide information about specific properties. Our search specializeson specific theme in internet: real estate rentals in NYC. The advantage of such search engine is thatit lists down the search results in more structured way, its search capabilities allow to look “deeper”and on top you are able to refine the found results.The page-example below shows the list of found results in such engine: it shows the map of allproperties in chosen area, shows relevant pictures, dates of creation and prices. Also the additionalfilter on a side allows to illuminate all irrelevant information.The objective is to make
the entire
real estate market in NYC rentals available
from one source
. It isusing crawling technology
that allows for properties to appear in database
without any humaninteraction
.The product will have residential and commercial section. By specializing on narrow region it will allowfor a system to gather not only information about letting but also create rich with information databasewith buildings, city infrastructure, other useful and relevant for choosing real estate to live areaspecifics. So the meta-data supporting the navigational layer can be further enhanced with informationgathered independently of that collected from the net.
NYCrentals.com is a new, technology-driven, property vertical search engine that willdeliver:
For consumers
: the freshest,
most comprehensive information
on rentals due to number of sources, in NYC.
For estate agents
free property listings
no manual means
to input properties and measurableways to acquire clients using
advertising approaches. Uniqueness of 
of such project is
selling leads and clicks
to real estate brokers. All content crawled via
Private and Confidential belongs to PropertyFinder LLC1

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