Please list each project activity and tell us, if and when you achieved it?Note:
The project began for our team December 1, 2008. We received our first funding via TidesCenter on December 10, 2008.
: During a six-month period, Newscloud will launch two different social media publications on Facebook, each with a distinct strategic approach to promoting
with young people using social networks over a six-month period
launch within four months (December 2009 – March 2009)
The first publication will be a Climate Change site, which uses a “street team”incentive system to promote and encourage participation in the community.Members will receive points when they post stories, rate materials and participatein discussions. They can accumulate points over time and redeem them for small prizes.
Launched in February 2009.
The second will use demographic and geographic targeting for a publicationtailored for college students in the Minnesota region.
Launched in March 2009.
Study the results and impact of each particular strategy and publication.
research goals and produced three research reports on each social media publication(i.e., one interim progress update, an executive summary and full report). These can be viewed atour Research page http://newscloud.com/research
: Publish qualitative and quantitative research from the study with the goal of documenting strategies that work best to engage youth in new media in social networkingenvironments.
publication and dissemination goals during the grant period (December 2008- November 2009); research reports were published within self-publishing avenues; we publishedabout the project in Harvard’s Nieman report, and in conference presentations and papers (
seelist in section 14 below
).Peer-reviewed journal publication is a slower process. Typically, manuscripts take 2-4 months to prepare for submission and 8-12 months for actual journal publication. Therefore, we mightexpect to see published manuscripts from this project in fall 2010 at the earliest.
If successful, a secondary phase of study will examine two to three additional publications.
The Knight Foundation chose not to fund additional publications and research duringH2 of the grant period. However, Mr. Reifman worked privately with a University of Washington