PMN 3023 STRATEGIC MANAGEMENT
Malaysian Airlines is the pride of a nation, they carry the Malaysian flag and their success is important to the country. This means that they can and have aided by the government.MAS have also invested a lot of money on IT, which has left them in a strong position to leverage this IT to the benefit of their customers and performance.MAS are an award winning company, having diversified into many areas of travel, even during the difficult era for the airline industry.1.2
The objectives of our assignment are to find out the problems that MalaysiaAirlines System (MAS) is facing now such as the debt of MAS and the maincompetitor of MAS. MAS are facing financial problems currently and manysolutions had taken to solve this problem. Is it this problems can be solved?Alternatively, their financial problem will become more terrible. Moreover, MASis also facing their main competitor in the industry of airlines. What is MASgoing to do to ensure that it will be the winner in this “competition”? Is it throughthe price, promotion or distribution? At the end of this assignment, all thequestions answered.1.3
To provide air travel and transport service that rank among the best interms of safety, comfort and punctuality.
To be a profitable airline.2