Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
16Activity
0 of .
Results for:
No results containing your search query
P. 1
Assignment of Marketing

Assignment of Marketing

Ratings: (0)|Views: 1,028 |Likes:
Published by Dilip Prajapat
in china When planning to expand the hard r café business there are many things to make sure the viability of the business planning
in china When planning to expand the hard r café business there are many things to make sure the viability of the business planning

More info:

Published by: Dilip Prajapat on Jul 04, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

11/10/2012

pdf

text

original

 
 
B604:
 
International MarketingStrategy Assignment 
Under
 
guide Submitted byMrs. Sally lo Prajapat Dilip
 
 
Student name : Prajapat dilipStudent id : 018800007970Course : PGDBASubject : international marketing strategy
 
 1. INTRODUCTIONDESCRIPTION OF ORGANIZATION
The hard rock cafe is the one of biggest chain in the restaurant world. It is well-known µcore¶ isan entertainment and leisure company that progress is going to successfully expand the hard rock  brand though myriad music related, ventures breathing properties, collectible fashion and a greatrock µn¶ roll attitude.It has expanded more then 160 venues in over 52 countries around the world, including 130 cafesand 13 casinos. The first hard rock cafe opened since 14
th
June 1971 in London, England.Hard cafe provides food according to customers and with live music.
BACKGROUND OF THE ORGANIZATION
A hard rock cafe is becoming one of the most successful international recognized brandsanywhere in world.
y
 
M
ore then 50 million customers in the year.
y
 
U
 p to 12 million logo items sold annually.Hard rock cafe merchandise is sought around the world then customers are giving good responseto the hard rock cafe.
y
 
M
ore then 40% annual revenue of hard rock comes from merchandise sales
y
 
An exclusive line of thousands of items are available for saleThe hard rock cafe has proud staff around the world. it have over 7000 staff worldwide.The hard rock cafes have the flexibility to shape according to local market condition.
y
 
State-of-the-art PC based Audio/video content with built-in flexibility.
y
 
O
 pen plan or counter retail design layouts

Activity (16)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Nazyma Zhakenova liked this
Zedy Farqhan liked this
Farid Essalhi liked this
farooq437 liked this
mjaiqbal liked this
Kanza Anam liked this
ismatullahrahman liked this
pbshmoop liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->