eﬀectivesocial&mobilemarketing

Howtoclickwith

image:tienviftien

anePaperbySidneyeveMatrix

Millennial Moms

social media design + build

ofthosewomenare

mothers

40%

image: liquene

.2.

AlookatStatisticsCanada’slatest

CanadianInternetUseSurvey

showsthat8outof10Canadiansareonlineregularly.Thisfigurerepresents80%ofCanadianwomen,andWiththiskindoffrequentwebusewecanconcludethatbyandlargeCanadianmomsarevery

technoliterate

.Infact,accordingtoMr.Youthmarketresearch,momsareactuallysupplantingcollegestudentsasthemostconnectedandtechnology‐dependentpopulationever.

millennialmomsbornbetweenthelate1970sandlate90scurrentlyaccountfor68%ofallbirthsand79%offirstbirths.ThisePapersynthesizesbestpracticesinmarketingtomoms,withinsightsdrawnfromresearchaboutmillennialmarketing,toidentifysixkeyfactorstoconsiderwhendesigningcommunicationstrategiestoconnectwiththeseconsumers.

image:SusanNYC

new demographics

ofmotherhood

AccordingtoPew’s2010studyonthe

Whichonlinemarketingstrategiesaremostlikelytoresonateor“click”with

millennial moms

the question is:

.3.

image:SusanNYC