Topics from both Barringer & Scarborough

Scarborough Text Barringer Text

Ch1: Intro to entrepreneurship Ch1: Intro to entrepreneurship
Ch2: Generating ideas
Ch3: Feasibility analysis
Ch5: Industry & competitor analysis
Ch2: Strategic MGT for SME
Ch3: Choosing form of ownership
Ch4: Franchising Ch15: Franchising
Ch5: Buying existing biz
Ch20: Managing succession in family biz
Ch6: Crafting a winning BP Ch4: Crafting a winning BP
Ch6: Developing biz model
Ch7: Building guerrilla marketing plan Ch11: Unique marketing
Ch10: Pricing & credit strategies
Ch11: IMC
Ch12: Global marketing strategies
Ch13: E-commerce
Ch16: Location & layout
Ch17: Quality MGT & vendor analysis
Ch18: Managing inventory
Ch8: Creating a solid financial plan Ch8: Assessing financial viability
Ch9: Managing cash flow
Ch14: Sources of equity financing Ch10: Getting financing
Ch15: Sources of debt financing
Ch19: Staffing & leading growing biz Ch9: Building new venture team
Ch13: Preparing for growth
Ch14: Strategies for growth
Ch21: CSR Ch7: CSR
Ch22: Intellectual property Ch12: Intellectual property