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01[1]. Business Environment

01[1]. Business Environment

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Published by itshan

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Published by: itshan on Jul 05, 2010
Copyright:Attribution Non-commercial

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07/05/2010

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© 2008 Dr. Mamta Kumari & Ms. Ritu
1
Introduction To BusinessEnvironment
O
utline :
I
ntroduction
Meaning of Business
Business
Obj
ectives
What is Business Environment ?
Nature of Business Environment
Components of Business Environment
Determinant of Business Environment
 
© 2008 Dr. Mamta Kumari & Ms. Ritu
2
Introduction
Business environment is
b
ecoming highly complex,unsta
b
le and unpredicta
b
le in the glo
b
alize economyof today.
The environment is the result of changing social andeconomic and political forces which createschallenges, opens up new opportunities and affectsthe strength and weaknesses of various
b
usinesssegment.
Business contri
b
utes to economic growth, createsemployment opportunities and provide all kinds of goods and services for our consumption.
Business operates in a risky atmosphere.
I
t is an important institution in society.
 
© 2008 Dr. Mamta Kumari & Ms. Ritu
3
M
eaning of Business
I
n general
b
usiness refer to all activities that are
b
eingorganized and carried on with an important purpose,viz; earn profit
b
y supplying goods and services toconsumers to satisfy their felt needs.
Modern
b
usiness covers a complex field of industryand commerce which involve activities related to
b
othproduction and distri
b
ution. Business include activitiesconnected with production, trade, transport, finance,
b
anking, insurance, advertising, and certain otheactivities related to industry and commerce.

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