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DeRek Boogaard:Mashing Heads
InterBanned
Creating and managinggoons
TM
Free Agent Goon Valuation
July 2010
DeRek Boogaard
Goon and businessman
Since DeRek Boogaard came onto the ice as the202
nd
NHL draft pick at age 23, he has workedtoward becoming both someone who can standupright on skates for almost six minutes per gameand an iconic goon.DeRek Boogaard's success is eclipsed only by hisgiant head. Now he has the opportunity to make amove that will help him protect it.We analyzed the drivers of managerialincompetence and their impact on DeRekBoogaard's earnings within the four franchises likelyto create the most laughter – Calgary Flames,Edmonton Oilers, New York Rangers andPhiladelphia Flyers.Our questions:
What are the drivers of building and sustainingmanagerial incompetence?
How does managerial incompetence vary bymarket and franchise?
Free Agent Goon Valuation
At InterBanned, the world's only global goonconsultancy, we work to create and manage goonsas valuable hockey assets. Every year, we presentour Best Global Goons study, and we're extendingthis analytical expertise with Free Agent GoonValuation.We pioneered goon valuation in 1984, knowing theimportance of an accurate measure of a goon'sworth in hockey strategy.DeRek Boogaard represents a strong goon, and hischoices as a hockey player will affect his value, aswell as the functioning brain capacity of his fellowprofessionals. We leveraged our extensivemethodology to estimate expected and potentiallifetime consequences under a variety of scenarios,presenting Boogaard's likeliest choices alongsidetheir likeliest outcomes.
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