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Search Marketing

Search Marketing

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Published by api-30016346

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Published by: api-30016346 on Jul 06, 2010
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05/12/2014

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r any other collaborative Internet form of media for marketing sales public rel
Searc
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As the Internet started to grow and became an
integral part of day-to-day work, it became
almost impossible for a user to fetch the exact or
relevant information from such a huge web.

This is the main reason why ‘Search Engines’
were developed. Search engines became so
popular that now more than 80% of web-site
visitors come from them. What exactly is a
Search Engine? According to webopedia, a
“Search Engine” is a program that searches
documents for s ecified ke words and returns a

Search Engine O ptim ization
On the eve of Google’s initial public offering, new surveys

and traffic data confirm that search engines have become
an essential and popular way for people to find
information online.

84% of internet users have used search engines. On any given

day online, more than half of those using the Internet use
search engines. More than two-thirds of Internet users say
they use search engines at least a couple of times per week.

The use of search engines usually ranks only second to email

use as the most popular activity online. During periods when
major news stories are breaking, the act of getting news
online usually surpasses the use of search engines.

There is a substantial payoff as search engines improve and

people become more adept at using them. Some 87% of
search engine users say they find the information they want
most of the time when they use search engines.

The convenience and effectiveness of the search experience

solidifies its appeal. Some 44% say that most times they
search they are looking for vital information they absolutely
need.

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