Amey Sankhe

Section A- 46

CATCHMENT ANALYSIS
AND CONSUMER
BEHAVIOUR.

Home Stop , INORBIT MALL , Vashi

Profile of Home Stop

Home Stop is co-parent company of Shoppers Stop.

Which deal with the Home Decor products.

It has wide range of home product which are generally

available on reasonable price
Promoted By The K Raheja Corp Group, one of leading players in real estate development and
hotels.

Shoppers Stop Operates Under The Departmental Store Format, And Was One Of The
Pioneers Of The Large Format Stores In India.

Progressed From Being A Single Brand Shop To A Family Orientated

Fashion And Lifestyle Store.

Created A New Business Unit To Manage Its Specialty Businesses Like Crossword,
Mother care, Home Stop, F&B Business And MAC
Products Available in Home Stop ?
 Home Stop houses some of the most reputed national and international brands under
one roof. 
Products Company’s

High end crockery Corelle, Germany

Premium steel utensils
Feather pillows and fine bedding
Bed linen and furnishing
Dyeing
Home appliances
Bathroom linen
Magpie and Artinox, Euroup
Paradies, Germany,
Ivy, Fern, Portico, Maspar, Bombay
Phillips and Morphy Richards,
Welspun.
 Objective of setting up Business ?
 Target maximum customer around the area
 Offer Reasonable Price
 Achieve its maximum Sales
 Be the No.1 Homer Decor Shop in New Mumbai
 Work consistently good in Home Décor market
 Outdoor Advertising
My Role In The Home Stop ?
 Knowing the store, Conducting a pilot study-
Knowing the store before joining it, to understand the location , the size of the shop,
the range of customer come to visit shop and How often they come to visit shop, customer
spending habit

 Objectives of the Project discussed & action plan made-

The catchment analysis project to be discuss with the manager of the Home Stop, the
plans to be executed while making questionnaire and how it is to be done, the time line etc.
cont…
 Started with field work-
The field work to be conducted with opinion of HOD and manager. The time
line of finishing Survey by asking questions to customer , who come into shop. This help to
understand the needs of the customer

 Tele Calling to be done after field work –

After field work, the next step would be Tele-calling, to make customer aware
of new arrivals, special discounts on festivals like Diwali

cntd…
 Face to face Interaction –
After the Tele- calling done , the next step would be direct interaction
with walk in customer. Recommend them products which suite their need and
spending habit.
 Field Work Configuration
Age wise
 Total Respondents : 250
9% 18-25
-Male : 79 (31.5%)
11% 34% 26-32
-Female: 171 (68.5%)
21% 33-40

41-50
25%
50+

NOTE:
The above chart is created on general assumption while conducting survey. The data is correct

Sample Questionnaire can be shown on request

Thank You