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Tribune- Marketing Plan

Tribune- Marketing Plan

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Published by Palmodi

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Published by: Palmodi on Jul 06, 2010
Copyright:Attribution Non-commercial

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03/05/2012

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Term PaperOf Marketing ManagementOnMarketing Plan Of The Tribune
Submitted To:Submitted by: 
 
ACKNOWLEDGEMENT
 No serious and lasting achievement or success one ever achieves without thefriendly guidance and cooperation of so many people involved in work.Foremost of all, I express my gratitude to the Almighty for his blessings and for vesting wisdom in all my wishes.I am also thankful to my Subject Teacher 
Mr. Parveen Kalsi
, who has helpedme a lot each and every time when I had some difficulty. Words are notsufficient to register my sincere regards to my loving parents for their deepaffection and unabated inspiration that really kept me going. They were andunending source of strength and perseverance during the course of the study. I place my thanks to all those who spared their time and made it convenient for me to complete the research. I deeply acknowledge their concern for myresearch. Last but not the least, I also wish to red cord my gratitude for any person(s), my memory has failed to recall, who rendered his/her/their supportand services.Yours faithfully
 
Contents
I.Executive summaryII.Environmental analysisA.Macroenvironmental factorsB.Microenvironmental factorsC.Competitive strategyD.Current marketing situation
E.
Market overvie
w
i.Market demographics and needsii.Market trends and target market growthF.SWOT analysisi.Strengthsii.Weaknessesiii.Opportunitiesiv.ThreatsG.Competitive and industry analysisH.Product overviewI.Keys to success and critical issuesIII.Marketing researchIV.Marketing StrategyA.MissionB.Marketing objectivesC.Financial objectivesD.Target market(s)E.SegmentationF.PositioningG.Strategy summary
V.
Marketing
mix
A.
Product
 
B.Pricing
C.
Promotion
 
D.ChannelE.Service
F.
Internal marketing
 
VI.Financials

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