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Brand Management - 1

Brand Management - 1

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Published by saimbapsna

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Published by: saimbapsna on Jul 07, 2010
Copyright:Attribution Non-commercial

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09/21/2010

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Brand Management
Managing beliefs and attitudes ±the only sustainable competitiveadvantage
 
Basic CareBeauty CareSophisticated CarePerformance Care
Skin CareThe Caviar CollectionSwiss Cellular De- AgersMoistureCareFaceMoistureCareEyesCleansingEssentialsSpecializedSkincareBodyCareSoleilSuisseFoundationCellular TreatmentColour andCare for LipsCellular Treatment EyeColour Cellular TreatmentColour for FaceArt of theBrush
NIVEA VISAGENIVEA BEAUTÉNIVEA Hair CareNIVEA CremeNIVEA softNIVEA bodyNIVEA SUNNIVEA FOR MENNIVEA HandNIVEA deodorantNIVEA VISAGEVITALNIVEA Bath CareNIVEA Lip CareNIVEA BabyNIVEA IntimateCareDeo SpraysDeo Roll-on
JUVEDICALPERSONALSKINCOLLECTIONREJUVENREJUVENulti-maxJUVENANCEJUVENANCEselectionJUVELIABODYDISCOVER
SWISS BASICS
Sensitive SkinDry SkinSensitive FacialSkinImpure SkinMature SkinSensitive ScalpSun SensitiveSkinCremeHand & NailFace CarevitalBody CareMenShower & BathSoap & CareWellness ARCTICWILD RIVERWound CareSportScar ReductionExternal PainRelief Foot CareInsect
Beiersdorf AG: Brand Mix
 
Product category structure
DrinksWater FlavouredNon-alcoholic AlcoholicMilkHotJuiceCarbonateWineBeerSpiritColaNon ColaCocacolaSpriteSquashSqueezedFCNFCTropicana
TOP DOWN DECISION MAKING FROMPRODUCT CLASS 1PRODUCT CATEGORY 2PRODUCT TYPE 3BRAND 4
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