Style Sample Magazine Issue 8

SS
The magazine about independent style! #

8
STYLE SAMPLE | JULY/AUGUST 2010
How to wear
SUMMER BRIGHTS
Running an
ONLINE CONTEST
What to do (and wear) on
VACATION in MADRID
Fashionnerdic’s
and more! ILANKA
personal stylist?
Considering a career as a
Stories and advice from the pros
www.StyleSampleMag.com
STYLE SAMPLE
Editor-in-Chief
Tamia Stinson
tamia@stylesamplemag.com
Photography Assistants
Brandy Kaufman
Tiffany Gies {It’s just business }
It has recently come to my attention The stylists featured in the personal
(through trial and error—mostly er- styling feature in the print edition of
To subscribe, visit ror) how important it is to learn the this issue share a similar sentiment.
www.stylesamplemag.com. business side of your business. While In a series of candid interviews, they
For information regarding the glamorous part—styling models, acknowledge that while being a per-
taking amazing photographs, work- sonal stylist is an altogether fulfilling,
permissions and advertising,
ing with clients, planning events, etc. fun, and rewarding career, everyday
contact info@stylesamplemag.com —is absolutely amazing and definitely activities like marketing, promotion,
worth the work, the day to day busi- networking, and the like are just as
Style Sample magazine is ness activities are what occupy the important as a sense of style. If you’re
published bimonthly by most time. This is why corporations at all interested in styling, I highly rec-
have entire departments dedicated to ommend purchasing the print edition
Style Sample, LLC
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I had the opportunity to meet Project me, and don’t forget to subscribe at
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in school. When you’re out on your
own, she pointed out, it’s about run-
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{ ISSUE #8
JENNA TEMPLETON KATIE SCHUPPLER

My Life as a Magazine Fashion Speak
My blog My Life As A Magazine I am a fashion stylist & blogger at
features rambling on my loves: en- Fred Boutique in Milwaukee, WI. I
tertainment, pop culture, trend re- graduated with a degree in Fashion
porting, magazines, fashion, retail Merchandise Management. Fash-
therapy, nostalgia, Japanese kawaii ion and staying on top of the latest
cool, and a few of my favorite things. trends is what I love, all while help-
ing people make it their own!
@MYLIFEASATWEET
GRECHEN MEGHAN DONOVAN

Free!Grechen WIT & Whimsy
Grechen founded her first website, Meghan is the creator of the wom-
Grechen’s Closet in 2004, and has en’s lifestyle blog, WIT & Whimsy.
since started five more blogs—most She also writes for Examiner.com
focused on fashion & shopping, one and Linea Pelle’s Life + Style blog,
about blogging, and one on the local and is an ambassador for Glamour
fashion blogger scene in Austin, TX. magazine in San Francisco.
@GREEDYGRECHEN @MEGHANDONO
RACHEL PHIPPS BELGRADE FLAPPER

‘Cause I’d Rather Waste My Belgrade Flapper
Life Pretending Belgrade Flapper, entering the roar-
ing ‘30s. Covering emerging de-
Rachel is an English writer and pho- signers and local fashion tips from
tographer who is obsessed with Brit- Belgrade, Serbia, and Southeastern
ish politics, pretty dresses, lipstick, Europe.
and nail polish. And music. And blue-
berries. Oh, and Tiffany’s keys.
@BELGRADEFLAPPER
ALEXIS J. SARAH RUSSELL

Candid Couture Return to Sender
I love all things vintage and I hate it Sarah is a married 20-something
when people judge others based on with two useless degrees in creative
their interests. I would sell my soul writing. A plus-size girl in a skinny
for a pair of Louboutins. And I love world, she has adapted and thrived
ice cream. in the fat-shion realm with creative
ingenuity and her willingness to wear
anything once.
@TABAYAG
ANNA KATRINA CAROLINA

Passport Glamour Closet Full of Nothing
I’m Anna Katrina, a student and blog- Carolina, 23, fashion enthusiast/avid
ger currently living in Madrid. I cre- blogger. While her day job in the fi-
ated my blog, Passport Glamour, so nancial industry has little to do with
girls can be the fashionistas they are fashion, she is actively exploring the
while traveling and not tourists! field in hopes of building a career
where business and fashion can con-
@FITOPOULOSA @CAROLINACFON verge in a meaningful way.
A little bit of Fresh...
A dash of Fly...
Mixed with the style of
your own Energy.
K. Voler
Spring/Summer Collection 2010
www.kvoler.com
CONTENTS ISSUE #8
{
24
12
18
8 NEWS 13 TRENDS: THE BRIGHT SIDE 20 PHOTOGRAPHY: NOIR & BLANC
The latest happenings from One trend, two ways. Fashion photographer Polina
around the blogosphere. Edited by Carolina of Osherov takes beautiful images
Closet Full of Nothing that tell a story.
9 FROM THE BLOGOSPHERE By Jenna Templeton of My Life
One Question, Three Blog- 14 STYLE IN MY CITY as a Magazine
gers with Raijean of Swa-Rai, Belgrade Flapper explores the
Amy Claire of Confessions of a style scene in Belgrade, Serbia; 24 EMERGING DESIGNER
Fashion Editor, and Meriel of Anna Katrina of Passport Glam- Black Milk designer James
Hurricane Lemonade. our tells us how to look our best Lillis combines dedication to
Edited by Rachel of ‘Cause in Madrid. his craft with a wicked sense of
I’d Rather Waste My Life humor.
Pretending 16 TRENDS: TROPIC WONDER By Alexis J. of Candid Couture
Quotable Six bloggers show us how to be
stylish in tropical paradise. 25 BLOGGING + BUSINESS
10 BLOGS TO WATCH For Jenna Colombini of New
Featuring Shonwer, Wearable 18 THE ART OF STYLE York Design Shop, owning her
Dreams, My Little Fashion Di- Fashion illustrator Angie Wang own business was in her blood.
ary and My Fashion Insider. is the talent behind the quirky il- By Katie Schuppler of Fashion
lustrations at Wangie. Speak
12 SINGULAR STYLE By Meghan Donovan of
Highlighting the style of WIT & Whimsy 26 FEATURE: FASHIONNERDIC
Caylee of If You Seek Style. Eighteen-year-old Ilanka of
Fashionnerdic looks to fashion
as both an escape and an art.
By Sarah Russell of
Return to Sender
YOUR STYLE.
IN PRINT.
32
Issue #7 Issue #6
30 TIPS & ADVICE

Giveaways are all the rage,
and can be a useful tool if
done correctly.
By Grechen of Free!Grechen
32 SPECIAL FEATURE:
PERSONAL BEST
A career as a personal stylist is
an exciting prospect for inde-
pendent fashionistas, but what
does it take to make it? Six pro- Issue #5 Issue #4
fessionals weigh in.
By Randolph Black of
Black Mary Jane Did you know you can purchase
(Available in the print edition) previous and current print issues
of Style Sample magazine?
Visit our page at MagCloud.com

to catch up issues you may have
missed!
NEWS
The latest happenings in the blogosphere
BLOGGER LINDSEY CALLA LANDS NATIONAL TV

APPEARANCE
Having appeared on five morning television segments on shows on FOX and
The CW in various cities across the country, Saucy Glossie’s Lindsey Calla is
slated for her first national appearance.
The regional segments paved the way for her appearance on a show called
“Mirror, Mirror” on the Living Well HD channel, and should air in July.
“Recently, I’ve been showing how you can dress thinner in pieces you already
BRITISH have in your closet, but the topics do range,” says Calla. For the national seg-
COSMO ment, which tapes in Houston, she plans to talk about the latest trends and
share styling tips.
BLOG All of the previous segments are available at www.saucyglossie.com.
AWARDS
British Cosmopolitan is launching the
first ever Cosmopolitan Blog Awards,
looking for the best bloggers in nine
AUSSIE-BASED
categories, including fashion and iPUBLICIST LAUNCHES
style. Five bloggers in each category iPublicist is a virtual PR showroom
will be chosen at the beginning of Au- where stylists and bloggers can
gust, while the blogs with the highest download product images and post
number of votes will be chosen at the story requests from Australian-
end of August. based fashion and beauty brands.
Though headquartered in Australia,
In addition, style site Catwalk Queen
“We welcome bloggers from around
is looking for fashion talent new to
the world with the most open of arms.”
the blogging world to add to their
team of London Fashion Week blog- To get started, visit www.iPublicist.com.au, login as media, and start down-
gers. If you can spot a story and iden- loading images, contacting brands directly, or sending briefs and requests to
tify the leading trends, they want to brands by category. Browse member fashion and beauty brands for topics such
hear from you! To enter this category as summer shoe trends, campaign and lookbook images, gift guides, and more.
you must have a blog that’s less than When you register, you may also choose to receive new client lists monthly,
six months old or not yet published. and new product and press releases weekly. Bonus: the service is free!
Entries are due by August 4th, 2010.
To submit a blog and find more infor-

mation, visit the “Your Life” section of
www.cosmopolitan.co.uk.
FASHION ON FILM
Diane Pernet of A Shaded View on Fashion presents A
Shaded View on Fashion Film 2010, the third edition of
Paris’s annual film festival dedicated to fashion, style and
beauty. Pernet, along with special guest judge Tavi Gevin-
son of Style Rookie, will judge entries from emerging fash-
GOT NEWS? ion filmmakers.
Send your tips and information To enter, submit your best fashion film feature or short
to editor@stylesamplemag.com around the theme of fashion, style or beauty. The selected
with “News” in the subject. filmmaker will have their film screened as part of the next
edition of ASVOFF opening in Paris. Entries are due July
12th, so click over to ashadedviewonfashionfilm.com for
details.
FROM THE BLOGOSPHERE
{ {
ONE

question

THREE bloggers

Different perspectives, shared experiences If you could publish your own
Edited by Rachel of ‘Cause I’d Rather Waste fashion magazine, what would
My Life Pretending you include in it?
Raijean, Amy Claire, Meriel,

SWA-RAI FASHION & BEAUTY CONFESSIONS OF A FASHION HURRICANE LEMONADE
BLOG EDITOR
I would include all things fashion, The truth. I’d put in real people’s I would cut down on the amount
whether it’s handbags, shoes, ac- opinions, and pictures with no air- of brand advertisements, and use
cessories or clothing! I would fea- brushing because, as they always say, work from amateur and young
ture the best fashion designers and “beauty is truth, and truth beauty.” photographers instead. There is so
beauty products. I would also spot- There are a lot of us out there who much untapped talent from some
light women who live a fashionista love beautiful photo editorials and of these photographers, and I would
lifestyle—as women we all have our adore reading trend reports, but make it a priority to share it in the
own concept of what’s fashionable, don’t like the falseness and the com- magazine! Being a beauty blogger, I
and I would highlight those women. mercial element of the fashion indus- would also focus on the makeup and
Finally, I’m very girly, so my maga- try at the moment. We need some- beauty side.
zine would be reflective of who I am thing to read, too!
as a person!
QUOTABLE! Funny/interesting/thoughtful comments from the blogosphere
“If I was major rich I would use the monies on my transformation into a
supercyborg.” Seen on Win Dirtyrich + Purple Rain, Fashion Hayley
“Such gorgeous sadness! Even your rings are
beautifully melancholic” Seen on Tête, FrouFrouu
BLOG WATCHING

blogs
My Fashion Insider


What is your blog about?

 My blog shares with the world some of
the things that inspire my life, mainly
TO WATCH
fashion-wise. I post about my daily
Fresh faces and unique concepts outfits, inspiration photos, juicy fash-
in the world of blogging ion news and a lot more, all with a per-
sonal writing touch (I try!).
Why did you start blogging?

The idea just hit me. I wasn’t even
Jesa, reading any fashion blogs at the mo-
US ment, I was just a “freelancer” who
loved fashion and kept digital and
physical archives of everything I could
massive and get my hands on—still do!
share my adventures.
When I moved back to the States I Who do you hope to reach?
started publicly blogging after being When I started I was really unaware
encouraged by those same loved ones. of the fashion blogosphere that sur-
I was also inspired by street style blogs rounded me, so I was kind of lonely.
and my interest in photography. But now I’ve opened my eyes and
discovered this whole new amazing
What’s your favorite aspect of worldwide community!
blogging?
Interacting with other creatives. It What’s your favorite aspect of
opens your eyes a little wider to how blogging?
small the world can be at times and Realizing that there are actually peo-
it’s serendipity when you meet other ple who love what I love. And finally
digital loves who think on your wacky feeling accepted for that!
wavelength.
What do you call people you’ve

“met” online, but not in real life? My Little Fashion Diar
Digital loves? Epically cool creative
types? Probably the latter.
Wearable Dreams What are you usually doing when

you’re not online?
wearabledreams.com, I’m working on commissioned paint-
@WearableDreams ings and working as a musician.
What is your blog about? Where are you from?

The easiest answer would be that my I’ve moved constantly throughout my
blog is simply about my life. I share life and am still a bit of a nomad, so a
my artwork, my stories and my ex- safe bet would be to just say the USA.
ploration into both photography and
fashion.
Why did you start blogging?

I first started blogging a couple of Emilie,
years ago, as a way to involve loved Luxembou
ones in my life in Italy. It was an easy rg
way to make the world feel a bit less
myfashioninsider.blogspot.com,
@katnani
Luca,
Italy
Shonwer Who do you hope to reach?
I hope to reach everyone who loves
shonwer.blogspot.com fashion and art, people with dreams
who are determined and open to dis-
What is your blog about? cussion, as well as people looking for
Mine is not properly a fashion blog—I style or inspiration. Being a refer-
prefer to call it a “lab,” because it’s a ence point for others would be great.
concentration of all the things I love
and I like to explore and try. It’s about Describe your style:
art in general, because that’s the tool Simple and versatile: a few well-
that allows you to express yourself— matched pieces.
in much the same way as fashion, de-
sign, architecture and photography. What’s your favorite aspect of
blogging?
Why did you start blogging? Sharing ideas and thoughts with
Nadia, My intention was to share opinions others from all over the world is ab-
solutely the most exciting thing, be-
Portugal
and ideas about things I like with oth-
er people from all over the world—this cause it allows me to have new expe-
is still my motivation. riences I never imagined.
What are you usually doing

when you’re not online?
I like learn whatever life can teach
ry whatshappeninginmyfashionworld.blogspot.com, @emifashiondiary me: I like to read, watch films, take
inspiration from other people, and
I like to observe my surroundings.
But I also like to hang out with my
What is your blog about? it’s interesting to hear different points friends like everyone else.
I wanted to have a diary. My Little of view. We all can bring something to
Fashion Diary is like a diary of what the fashion world. Where are you from?
I like to wear and what I want to buy, I came from Rimini, a small town
as well as a fashion blog about style, What are you usually doing when in North Italy. It’s near the sea, full
shopping, trends, and anything that you’re not online? of tourists and a lot of fun for young
inspires me! I work a lot and I love to travel all people!
around the world and spend time with
Why did you start blogging? my friends, my family and my little
{
I loved reading fashion blogs to in- pug!
spire me and one day I just thought,
“Okay, let’s do it!” Where are you from?
WANT TO
What’s your favorite aspect of
I’ve worked in Paris and now I’m living
in Luxembourg.
CONTRIBUTE?
If you’d like to be considered for
blogging?
“Blogs to Watch”, complete the
I love to share my passion. I think
that we are all different and we don’t online submission form at
feel the same about every trend, so StyleSampleMag.com!
STYLE
Name: Caylee Marie, 23

Location: Indianapolis, IN
Occupation: Sales associate
Blog: ifyouseekstyle.blogspot.com
Twitter: @cayleem
SINGULAR
STYLE
CAYLEE SAYS...
I always find myself shopping at H&M because If I was in an art show, you'd see lots of black and
I work there! white fashion photography .
I never leave home without my iPhone. My favorite candy is Sour Patch Kids, because I
The last thing that made me laugh out loud was love the sour then the sweet .
my kitten - she's a character! Learn more about Caylee on her blog, If You
When I was little, I wanted to be a cartoonist. Seek Style
Make a splash in a
BRIGHT and BOLD
colored swimsuit
this summer!
{ Whether you’re GIRLY or SPORTY, highlighter hues
make perfect looks for those HOT SUMMER DAYS
at the beach.
By Carolina of Closet Full of Nothing
GIRLY
SUNGLASSES, HAT
Chloe Helene Berman
SWIMSUIT,
Zimmerman
BRACELET,
Roberto Cavalli
SANDALS,
THE Diane Von Furstenberg
BRIGHT
Lida, Fashionista Talk
SIDE
AVIATORS, Sara, Lumedisco
Carrera
TANNER,
BeneFit
WATCH,
Adidas BIKINI,
MB Beach
Couture
SPORTY
‘ROUND THE WORLD
style


CITY

in my
An insider’s view on style

around the world.
“Belgrade
stays up when
New York
takes a nap.”
Belgrade, SERBIA playful constructions in muted hues

by the Stevancevic sisters. All-white
Dragana Ognjenovic boutique has the
atmosphere of a retro couture stu-
Svetlana, of Europe, all shaded by a classicist
dio, but her minimalism and modern,
palace. Its energy keeps citizens up
Belgrade Flapper late at night and might also explain sharp aesthetic will instantly bring you
the incredible amount of bright lo- back to the 21st century.
Belgrade means “White city”, but cal talents, from enthusiasm-driven
underground studios, to already fa- Vintage is not big in Belgrade, but
jump to no conclusions—it is in fact
mous ex-pats like Roksanda Ilincic, there are still several places to visit for
a lively, noisy, hysterical, laid back,
a regular fixture in British Vogue. rare finds from the ‘30s to the ‘80s,
grey, vivid, crowded, open, exhila-
like Jane Doe, Retro Chic or Smizla.
rating, irritating city with two mil-
lion inhabitants, two big rivers, and Shop Away
not one but two fash- Exploration of numerous local de- The Style Tour
ion weeks that are less signer boutiques is a rewarding and If you can, plan your trip around Take
than a month apart. authentic experience. One of the Away Fashion, a monthly event that
most beautiful is the self-titled shop gathers 50 - 100
young designers in
Design Influences of Tamara Radivojevic, a St. Martin’s
a rough, industri-
Belgrade style reflects graduate who combines exquisite
tailoring and luxurious fabrics. al part of the city.
its architecture: art
Dive into the
deco masterpiece next Drop by Identity boutique for edgy, bubbly crowd
to a worn-out soc- not too feminine, not too punk JSP
Photo: Sever Zolak
for the fresh-

realistic building, fac- creations and enjoy decoding the est ideas in
ing some of the most pop references of their current in- clothing and
significant modernist spirations. Studio Alternative offers accessories.
examples in this part
TRAVEL
{ What to pack: MADRID, SPAIN }
ANNA KATRINA of Passport Glamour

Madrid, Spain is an old but beautiful city filled with art, history, tapas, and a
constant flow of cava. The city oozes culture, from the outdoor spaces in Re-
tiro Park, to shopping on Serrano Street, to Plaza Mayor, to flamenco danc-
ers, and both modern and famous museums like the Thyssen. Even though
this city seems historic, the Madrielnos keep it alive with nightlife and fash-
ion. To look your absolute best on your trip to Madrid I suggest:
HIGH WAISTED SHORTS These are fashion-forward but

loose in all the right places, allowing you to feel the breeze yet stay
cool in the summer sun. Tuck a loose tank top into them for day, and
pair them with Marc Jacobs flats.
High-waisted shorts,Topshop.com
PEEP-TOE FLATS These peep-toe flats will keep you com-

fortable and cute while walking the cobblestone streets of Madrid
during a day of sight-seeing or heavy shopping. For night, pair
them with a flirty day dress and wear them for drinks at El
Champandaz, Madrid’s famous cave bar. Make sure to
drink the jota jota!
Finish your tour in Supermarket con- Marc Jacobs flats, Shopbop.com
cept store, where you can shop local
designers like Ana Ljubinkovic, Dejana
Momcilovic, Ana Sekularac, Morfium, MESSENGER BAG In heavily populated Madrid, you will find
as well as Acne jeans, S.N.O.B, and yourself in huge crowds. A messenger bag is the perfect accessory
United Nude every night until 1AM. to keep all of your belongings safe while still looking adorable. This
Grab a seat by its huge bar and watch bohemian shoulder bag with a small section of fringe is perfect.
hip young things pass by. Prepare for Messenger bag, Anthropologie
a long night—Belgrade stays up when
New York takes a nap.
VISIT MERCADO SAN MIGUEL Must-see Mercado de San
f Miguel is the perfect place to get your Spanish tapas fix. The market
is filled with a variety of tapas, including a huge selection of cheeses,
coffee, meats, sushi, smoothies, hand-made potato chips, wines, and
more. You can pick and choose what you like and enjoy it standing up
Top: Supermarket like typical Spaniards, or take it to go and have your own picnic.
concept store; left: Dejana mercadodesanmiguel.es
Momcilovic dress; below:
a creative building facade.
RENT A BOAT AT RETIRO PARK Retiro Park is full of small
restaurants, water-fountains, a lake, and grassy areas to have a picnic
or just lay in the sun. My favorite thing to do in Retiro Park is rent a
boat on the man-made lake. It’s both romantic and fun without being
dangerous (no life jacket required), so take the person you love, or just
hang with your girlfriends.
gomadrid.com
SHOPPING
TROPIC WO
{
Spectator sport Ready to Retro
wedges, dress,
Anthropologie Modcloth
Wedges are all Get caught in a lush
over, but I’ve nev- forest in this vibrant
er seen a pair quite vintage-inspired
ANNIE like these. Bright frock. This dress
green meets a mix has just the right
Time Enough
of patterns in these amount of magic
for Drums 1970’s-style summer and mystery!
must-have sandals.
{
Parrot ring, 3 Minute Miracle,
Forever 21 Aussie
Acccessorizing is Perfect if your hair
an absolute fashion becomes a crazy ball
must, especially in of frizz at the slight-
summer. This gor- est hint of humidity.
Don’t leave for your
ENGLISH geous parrot ring
jungle vacation with-
would go perfectly
ROSE with a lovely maxi out it!
English Rose dress and a long gold
necklace.
{
NARS Body Etro tunic,
Glow, Net-a-Porter
Sephora Elegant and feminine,
Give yourself a this tunic exudes
natural glow in tropical sexy. Slip it
minutes and smell on with confidence
luxurious with and look effortlessly
IVA NARS Body Glow. passionate and time-
Iva Messy You’ll look like you less in your vacation
live in paradise all state of mind.
year ‘round.
ONDER
Summer heat and
humidity bring to
mind the lush colors
and exotic flowers of
tropical paradise.
{
Lip & cheek stain, Tregnano
Stila necklace,
This wonderful shade Aldo
will enhance your The colorful beads
skin’s golden glow on this necklace lend
with an easy to blend a little island fun to
formula that adjusts simpler ensembles;
MARIEL color according to the mixed in golden
Mariel’s your ph levels. Oh, chains keep it modern
Castle and did I mention it and complement your
tastes like mango? tan-tastic skin.
{
Palm tree bralet, Brownie polish,
Topshop Nailed
I’m really loving I have this shade,
these bralets at the and it’s such a gor-
moment and the geous color. Looking
print on this is abso- down and seeing it
lutely beautiful! on my hands makes
MARTHA me feel all happy
Style & and summery!
Cigarettes
{
Staring at Stars Pins & Needles
hat, romper,
Urban Outfitters Urban Outfitters
Hats are a great When you’re on vaca-
way to cover up tion, you can’t be both-
beach hair and ered with separates.
shade your eyes Rompers are perfect
JASMINE so your gorgeous for the beach, and you
Transient peepers don’t have can always bring a skirt
Withdrawal to hide behind to transition from day
sunglasses. to night.
ART + FASHION
R T
ALEof
THE
STY
Fashion is an art that can take

on all kinds of forms. After one
visit to Wangie, the edgy
and stylish blog by 23-year-old
Angie Wang, you see
just how expressive and differ-
ent it can be when illustrations
come to life.
By Meghan Donovan of
WIT & Whimsy
Angie’s drawings: Top, Wei-

wei; center: Diane; top right,
Ciara; far right, Lauren
“
Blogger Susie Bubble is
a great inspiration, too.
Her sartorial bravery is
what really defines fash-
ion for me: enthusiasm
taken so far that it be-
comes transgressive.
into the fashion industry as I’d seen

Paul Pope’s work in comics prior to
his work with Diesel and James Jean’s
illustrations in the Fables comic series
before he designed for Prada.
HOW DID YOU BEGIN
ILLUSTRATING? WHAT IS YOUR FAVORITE PART
I started drawing animé and Art ABOUT BLOGGING?
Nouveau, and grew up surrounded Blogging has allowed me to interact
by concept artists and character with people I never knew would be
designers for video games, comics interested in fashion. I’ve had guys
and movies. All of which had a big tell me they would like to wear my
influence on the stripped-down pre- designs, which is so flattering (and
sentation and over-the-top edito- surprising)!
rial choices for Wangie. I set out to
create a hybrid of concept art and WHO IS YOUR FAVORITE DE-
avant-garde fashion when I started SIGNER? WHO WOULD YOU
Wangie in March of this year. MOST LIKE TO WORK WITH
IN THE INDUSTRY?
WHAT OR WHO DO YOU FIND Iris Van Herpen or Hussein
AS SOURCES OF INSPIRATION? Chalayan. I think Van Herpen’s
Kazuma Kaneko, the concept artist work is particularly appeal-
for the Shin Megami Tensei video ing to those like myself with a
game series, is a continual inspi- graphic design background as
ration for Wangie because of his the line is a sort of sartorial
amazingly creative costume designs. equivalent to what you find
Blogger Susie Bubble is a great in- today on design blogs.
spiration, too. Her sartorial bravery
is what really defines fashion for me: WHAT IS YOUR DREAM JOB AND
enthusiasm taken so far that it be- WHAT ARE YOUR FUTURE
comes transgressive.
PLANS FOR WANGIE?
I’m living it. Between illustra-
WHAT OTHER ARTISTS WORK- tion and comics, I’m living my
ING WITH FASHION DO YOU dream now. As for the future of
FOLLOW AND ADMIRE? Wangie, I’m in talks about turn-
Paul Pope, Yuko Shimizu, Veronique ing it into a book, which I’m very ex-
Meignaud, and James Jean, if they cited about.
can be said to be artists working in
fashion. Admittedly, I’d been follow- You can catch up with Angie on her blog,
ing all these artists before they got
www.wangie.com.
PHOTOGRAPHY
Noir Blanc &

&
Indianapolis mother of two and film noir
fan Polina Osherov looks to art, movies, an
emotion, or location to inspire beautiful
images that tell a story.
By Jenna Templeton of My Life as a Magazine
H
aving been shooting as a hobbyist since 1988, in 2004 Polina decided
to go pro, sharing her visual story-telling, dramatic lighting, and cin-
ematic compositions with the world. We chatted with Polina about
her latest “Mad Men” inspired shoot and candy-pop poolside spread, as well as
some inside tips and tricks for other like-minded photographers.
HOW DID YOU GET STARTED WITH PHOTOGRAPHY?

I started shooting as a high school student while I still lived in Melbourne,
Australia. After I moved to the States, I went to College of DuPage and almost
completed the two-year associate degree in photography, then I got distracted
and decided to go into medicine instead. Some 10+ years after that, I realized
that my passion for photography was still there and so here I am!
WHAT TYPE OF CAMERA AND EQUIPMENT DO YOU USE?

I shoot with a Canon 5D. My favorite lens for fashion is my Tamron 24-70 2.8,
and for portraits I like the Canon 85mm 1.4.
TELL US ABOUT A DAY IN YOUR LIFE AS A FASHION PHOTOGRAPHER?

If it’s an office day, I settle in behind my desk and start dealing with all of the
things that need to happen either in preparation for a shoot or in preparation
for delivering the final product to my clients. If it’s a shoot day, I go over my
equipment to make sure that everything is packed, powered and ready to rock
before hopping in my car to go! I try to get all of my shooting done during the
day so that I can spend evenings with my family, but usually after the kids go
to bed, I am on my Mac editing images.
WHAT ARE YOUR DAILY RESPONSIBILITIES AS A PHOTOGRAPHER?

It’s ironic that, as a fashion photographer, I spend less time behind the camera
than doing everything else associated with it. I scout locations and models,
and coordinate most of the shoot details. I spend time doing creative research
and looking for inspiration. Then, there’s specific creative prep before shoot-
ing: conceptualizing, figuring out lighting and shots, and brainstorming with
the client and the stylist. There’s the post-production and delivery of images to
the client. And that’s just stuff I do to shoot! There’s also everything associated
with running a business—paying bills, sending invoices, filing taxes, updating
the blog and the website, and producing and distributing marketing material!
Most days, I do a combination of all of these things. Like most other profes-
sions that are considered “glamorous,” there is actually very little glamour in-
volved—just a lot of really hard work and long hours. I love what I’m doing, so
I am not complaining by any means!
WHAT ARE YOUR FAVORITE PHOTOGRAPHY
STYLES?
I love dramatic lighting and cinematic compositions. My
favorite shoots have as much to do with the model and
the clothes as they do with the location. I love a rich,
textured, colorful backdrop for my images. I love telling
a story with the image, and having a great location is an
important part of that.
DO YOU HAVE ANY ADVICE FOR PEOPLE INTER-

ESTED IN IMPROVING THEIR PICTURES?
The best way to improve is to practice, practice, practice.
You should also seek out and pay attention to good, hon-
est critique from someone whose work inspires you and
who is making a living doing photography. I am a fan of
studying other photographers’ work, trying to figure out
how they lit something or post-processed it. I’ve made
some great discoveries doing this.
DO YOU HAVE ANY TRICKS & TIPS YOU’D LIKE TO

SHARE?
Tip: Always bring a bag packed with non-camera equip-
ment essentials: makeup, hairspray and bobby pins,
sunscreen if you’re shooting outside, duct tape, cloth-
ing pins or clamps to cinch in clothes on skinny models,
double-sided tape, and granola bars for those long days
when there is no time to stop for food.
One trick: If you’re shooting a number of outfits, shoot

your least favorite outfit or location first. It usually takes
a little while for both the photographer and the model
to “warm up”, so you don’t want to “waste” your favorite
look on the warm-up phase.
WHO ARE SOME OF YOUR FAVORITE

PHOTOGRAPHERS?
As far as my contemporaries, I am a big fan of Annie
Liebovitz, Steven Klein, Miles Aldridge & Marc Lagrange;
as far as old school, I love Karsh & Henri Cartier-Bresson
portraiture.
See more of Polina’s work online at www.polinaosherov.com,

and follow @posherov on Twitter.
PROFILES
{
designer {
EMERGING


 
Designer James Lillis’ Black Milk
line of leggings is informed by his dedica-
tion and wicked sense of humor.
By Alexis J. of Candid Couture
Fashion Schooled
When it comes to fashion school, Lillis has a very no-non-
sense attitude. “If you get an idea for a piece, go make
it. Don’t sit around drawing it. And if you’re not prepared
to make it, don’t even talk about it.” He compares fash-
ion design to fixing a toilet: “There are a huge number of
real problems to solve before you get something that actu-
ally works. And you know you are going to get your hands
dirty.”
Talented though he may be, Lillis is also humble. When

asked about his mission statement, his reply was that it
Lillis with a model was absurd for someone in his position to have a mission
sporting his creation, statement. “I’m a fashion designer, not a ninja.”
Designer James Lillis started Black Galaxy leggings. Below:
Milk in early 2009. But what exactly Moonwalker bodysuit. Leggings Love
did he have in mind when he first The designer says that knowing people spend their hard
bought himself two sewing machines? earned money on his designs and seeing people come back
“I would teach myself to sew, buy some beautiful stretch for more is what he loves about his job. But what makes
fabrics, and make insane leggings.” Black Milk so special? What makes those girls come back
for more?
Well, mission accomplished. His designs, to put it simply,
are insane. Black Milk collections include highly stylized “I really care. I care that my pieces are com-
and unique leggings as well as jackets and bodysuits, with fortable, I care that they look amazing, I care
that they fit well, I care that they last, and I
“
the occasional skirt thrown in for good measure.
really care that my customers are happy. I’m
I really care that my obsessive about it.”
Becoming Black
customers are happy. Milk Lillis is inspired by women’s bodies, and
I’m obsessive about it. James decided to his dream project is to design outfits for
become a designer “an uber-cool futuristic movie.” There is
because he got such a huge buzz out of seeing girls wear also a swimwear line in the works. Head
clothes that he had made. “I just got addicted to it,” he over to www.blackmilkclothing.com for
says. a preview, and be prepared for a heavy
He knew it was time to start Black Milk when he expe- dose of deliciously wicked humor.
rienced “profound disappointment with the small army
of girls wearing bad saggy cheap leggings. A few people Shop Black Milk at www.blackmilkclothing.
(guys) have told me that after spending a bit of time with com, read James’ blog toomanytights.ty-
me, they can’t walk down the street without noticing all pepad.com, and follow @JamesBlackMilk
the saggy knees and cheap cotton.” A very noble cause, on Twitter.
indeed!
{ 
BLOGGER


business

with a
{
Jenna Colombini of New York Design Shop helps fashionistas live
their style dreams with DIY fashion online. By Katie Schuppler of Fashion Speak
g
H
ave you ever wanted to be As the head of her own enterprise, Co-
the next Marc Jacobs or Karl lombini attends runway shows, reads
Lagerfield, but the cost and tons of magazines, and follows fashion
availability of materials seemed un- and style bloggers around the world.
attainable? Now all of you aspiring “Seeing fashionable everyday people”
or working designers can put those is her favorite source of inspiration.
thoughts aside. Online do-it-yourself When a trend has been spotted, noted,
boutique New York Design Shop was and is deemed “To D.I.Y. for,” Jenna
launched by Jenna Colombini in and her team sketch concepts, pull
November 2009. It provides do-it- together materials, and gather the ap-
yourself materials, inspirations, and propriate clippings. All of this thought
tutorials—all on the same site! and research is how the instruction-
al tutorials are created—no sewing
Instead of attending fashion school, required.
Jenna received a Communications
degree from Ithaca College, and took The Life of a Virtual Fashionista
a break to travel to Europe. Upon Colombini arrives at work around
her return, she joined the merchan- 9:30 am, checks e-mails, and drinks
dising department of her family lots of coffee! After checking in, “I
business, Jay Company Trimmings, work with co-designers developing
which was started by her great new tutorials, filming videos, and re-
grandmother. There, Colombini designed fash- Above: Fitting a look on searching products that work with
“
ion trims, em- a mannequin, starting the trends”. At N.Y.D.S. they also utilize
Seeing fashionable bellishments, morning routine, NYDS the magic of Twitter. “It’s a fun way to
everyday people is and accesso- workspace. share our work with fans!”
a personal favorite ries to be used
source of inspiration. by various clients in Voices of Style
the world of fashion. With a client base made up of girls and young women,
Perhaps her fond memory of her grandmother’s fa- Colombini asserts “We have fabulous customers! They’re
vorite slacks—“brown pants with iron-on butterfly ap- independent designers, city fashionistas, stylists, and
pliqués”—sparked her interest in the family business. people who want a fun activity for parties.” The fashion-
Here is where she discovered her true calling: D.I.Y. able clientele loves the low prices, tutorials, and style
fashion retail! of the website. The staff at N.Y.D.S. loves nothing more
than receiving emails with questions or advice on D.I.Y.
Make it on Your Own projects from fans. Now anyone can design on a dime!
The New York Design Shop is “a place for D.I.Y. fash-
ionistas to play around and get inspired!” They provide Go ahead and start designing at www.newyorkdesignshop.com
materials to start from scratch and make it possible to and follow @NYDesignShop on Twitter.
revamp something already in one’s wardrobe.
FEATURE
fashio
nerdi of
M
se
eet Ilanka. She’s from the

ry.sen
Netherlands, and probably

more fashionable than most
self-proclaimed fashionistas—
stoer
yet she’s only 18. I had the chance to

al s h
interview Ilanka about her blog, Fash-

ionNerdic, which just had its one-year
sonuse
anniversary. She wasn’t always the

trendsetter she is now, but she is sure
to be in the coming years, with her eyes
set on the future—and her happiness.
perka
er lan
Ilanka just graduated as a social culture

worker, but she already knows that is
l hs i
not what she wants to do with her life.

“Fashion has such an influence on my
life, and I am certain that if I want to
telic’
be happy, I will have to do what I love.”

to erd
Following her dreams already, she

has applied and been accepted to art
le onn
school, where she will study lifestyle

and design with a focus on styling,
photography, designing, and writing.
sty hi
Ilanka’s preparing to take the fashion

fas
industry by storm, but it wasn’t always

that way.
ic
on
By
Sa
ra
hR
us
sel
lo
fR
etu
www.StyleSampleMag.com
rn
to
Se
nd
er
27
fa
in
ed
st
re
te
in
ys
wa
al
s
wa
I
gh
ou
th
“ Al
“Although I was always interested in fashion, after a dark Style Seeker
period it my life, it really became my passion.” Her style is eclectic, ranging from floral dresses paired
with fitted blazers, to tribal themed jumpsuits, and always
Her passion then turned into her blog, FashionNerdic, featuring fabulous heels! She’s bold and unafraid to wear
which she started in order to express her thoughts and what she wants to wear how she wants to wear it, despite
style. Surprisingly, she did not have friends that shared her modern fashion trends. Her blog exudes creativity—of-
strong interest in fashion. With her signature asymmetri- ten creative on a budget, featuring such brands as ASOS,
cal haircut and devotion to all things colorful, Ilanka‘s H&M, River Island, and New Look. She proves that there
unique sense of style is refreshing, as is the poetic prose are truly no boundaries to personal style.
accompanying her photos. A writer and a fashionista, she
notes, Because of her unique style and blog, opportunities pre-
“I see fashion not only as part of my life, but a form of ex- sented themselves to her early on. She has sat with Scott
pression and art. I tell stories through what I wear, see, Schuman of The Sartorialist to discuss street style and
and hear.” upcoming blogs. She was featured in Le Tour du Monde
by Vogue, which lists the top 45 blogs from around the
Life-changing world. These opportunities have not changed her; she still
Blogging has literally changed Ilanka’s life—she went from remains sweet and modest, and completely devoted to her
a girl interested in fashion with no one to relate to, to an readers,
internet fashionista connecting with other fashionistas
around the globe! She gets invited to fashion events, show- “These experiences are amazing, but cannot compete with
rooms, and even fashion shows. Ilanka says, “Since I have my readers. I get so much satisfaction reading their com-
been blogging I feel like I have finally found ‘my place’ to ments and receiving their sweet emails.”
share any thoughts, feelings, and styles.”
n.
io
ss
pa
quote
my
me
ca
be
ly
al
re
it
,
fe
li
my
it
od
ri
pe
rk
da
a
r
te
af
,
on
hi
as
Ilanka finds inspiration everywhere, from blogs and fash-

ion magazines, to food and weather, and more important-
ly, from everyday life. She tries to live every day like there
will be no tomorrow—and puts that attitude and thought
into her look each day. How would she describe her style?
She prefers keywords: Feminine, colorful, high (she always
wear high heels or wedges), and clean (when it comes to “I am still going to be myself. It may sound harsh, but I am
accessories). convinced that if you can’t be yourself, you can’t be happy.
Be yourself no matter what.”
Blogging advice
Ilanka, clearly wise beyond her years, offers great advice Sage advice from a young old soul.
for up and coming fashion bloggers. She suggests being
true to yourself, posting frequently, and using good quality Visit Ilanka online at fashion-nerdic.com, and follow
pictures to attract readers. She clearly follows her own ad- @fashionnerdic on Twittter.
vice, but acknowledges that “Not everyone can understand
where I am coming from, but I simply don’t care. I wear
what I want, not what others like to see. And if they cannot
accept that, too bad.”
TIPS + ADVICE
GIVEAWAYS
the right way
Blog giveaways are all the rage, and can be
a useful tool if done correctly.
By Grechen of Free!Grechen
I
started doing giveaways to GETTING A SPONSOR THE BIGGER PICTURE
provide “thank you” gifts to Contact a company you already work Giveaways can be a good way to
my readers. They’re also with and see if they’re interested in boost important stats, but remember
providing an item for a giveaway. that numbers are only part of the pic-
good for a quick boost in traffic They benefit from the traffic to their ture—the quality of your visitors is
or to increase Twitter followers or site and you get to provide a “gift” to more important. Don’t require your
newsletter subscribers. your readers. If you’ve been doing visitors to jump through too many
giveaways for some time, and they’re hoops to enter. Think about what you
The caveat is to be careful about successful in getting a lot of traffic, would do to enter a contest and try to
you should require the sponsor to make that how you run them on your
how often you do them, and the pay for their giveaway, just like they own site.
kinds of things you give away. would buy an ad. They stand to gain
Giveaway fatigue can set in quick- quite a bit from the partnership, and
you deserve to be compensated for
PROMOTING YOUR
ly, and your visitors may start to your time and visitors. Do not sell GIVEAWAY
resent the lack of “regular” posts. yourself short. Use Twitter and Facebook, and reach
Here are some tips for running a out to fellow bloggers. Don’t be
successful giveaway: RUN TIME tempted to submit your giveaways

to every sweepstakes site out there—
Don’t run giveaways for more than a you may get a quick boost in traffic,
few days or a week—you will get most but it’s not quality traffic or repeat
of your entries the first day. visitors.
SENDING THE PRIZE I ran into this problem when promot-

I always have sponsors send the ing my own giveaways, so I started
winner their prize directly—but if free!grechen as a place for fashion
you are worried that they may not bloggers to promote their giveaways
follow-through, then ask your spon- to women who are interested in fash-
sor to send the product to you first. ion, shopping, and beauty.
I’ve never had that happen, but I
have had to chase a sponsor down on
occasion.
LEGALESE
If you’re in the US, online giveaways are pretty straightforward. How to enter and who is eligible You may choose to exclude participants
from certain countries or below a certain age.
However, there are a few things to consider in order to stay on
the right side of the law. You may want to come up with basic How winners will be selected If winners will be drawn randomly, a ran-
dom number generator like random.org is useful.
contest rules to cover any potential liabilities. The rules govern-
Limitation of liability Legal-speak stating that you won’t be liable for tech-
ing your contest or giveaway should include: nical glitches, mail delays, and other factors outside of your control.
WANT MORE?
ORDER THE PRINT EDITION TO READ THE SPECIAL
PERSONAL STYLING FEATURE!
Featuring four pages of candid interviews with professional personal stylists
from LA to New York to London to Paris, the feature includes:
• Information on using your blog to build your clientele
• The importance of training
• How to promote yourself
• Resources to get started
• and more!
If you’re interested in styling, you don’t want to miss this feature!
ORDER
NOW!
NEXT ISSUE
9.7.10
Interested in being part of the next issue?
SUBMIT YOUR INFORMATION AT
STYLESAMPLEMAG.COM/CONTRIBUTE
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The magazine about independent style! #

STYLE SAMPLE | JULY/AUGUST 2010

Stories and advice from the pros

The fun and shiny part is a small per-

Vote for your favorite from July 28 - August 8, 2010

JENNA TEMPLETON KATIE SCHUPPLER

GRECHEN MEGHAN DONOVAN

RACHEL PHIPPS BELGRADE FLAPPER

ALEXIS J. SARAH RUSSELL

ANNA KATRINA CAROLINA

30 TIPS & ADVICE

Visit our page at MagCloud.com

The latest happenings in the blogosphere

BLOGGER LINDSEY CALLA LANDS NATIONAL TV

To submit a blog and find more infor-

Raijean, Amy Claire, Meriel,

QUOTABLE! Funny/interesting/thoughtful comments from the blogosphere

Why did you start blogging?

What do you call people you’ve

Wearable Dreams What are you usually doing when

What is your blog about? Where are you from?

Why did you start blogging?

What are you usually doing

Name: Caylee Marie, 23

An insider’s view on style

Belgrade, SERBIA playful constructions in muted hues

for the fresh-

{ What to pack: MADRID, SPAIN }

ANNA KATRINA of Passport Glamour

HIGH WAISTED SHORTS These are fashion-forward but

PEEP-TOE FLATS These peep-toe flats will keep you com-

Fashion is an art that can take

Angie’s drawings: Top, Wei-

into the fashion industry as I’d seen

Noir Blanc &

HOW DID YOU GET STARTED WITH PHOTOGRAPHY?

WHAT TYPE OF CAMERA AND EQUIPMENT DO YOU USE?

TELL US ABOUT A DAY IN YOUR LIFE AS A FASHION PHOTOGRAPHER?

WHAT ARE YOUR DAILY RESPONSIBILITIES AS A PHOTOGRAPHER?

DO YOU HAVE ANY ADVICE FOR PEOPLE INTER-

DO YOU HAVE ANY TRICKS & TIPS YOU’D LIKE TO

One trick: If you’re shooting a number of outfits, shoot

WHO ARE SOME OF YOUR FAVORITE

See more of Polina’s work online at www.polinaosherov.com,

Talented though he may be, Lillis is also humble. When

eet Ilanka. She’s from the

Netherlands, and probably

yet she’s only 18. I had the chance to

interview Ilanka about her blog, Fash-

anniversary. She wasn’t always the

Ilanka just graduated as a social culture

not what she wants to do with her life.

be happy, I will have to do what I love.”

Following her dreams already, she

school, where she will study lifestyle

Ilanka’s preparing to take the fashion

industry by storm, but it wasn’t always

Ilanka finds inspiration everywhere, from blogs and fash-

successful giveaway: RUN TIME tempted to submit your giveaways

SENDING THE PRIZE I ran into this problem when promot-

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