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Business Plan to undertake background

Business Plan to undertake background

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Published by: 4gen_2 on Jul 08, 2010
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11/14/2013

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National Training Service - SENA
ENTREPRENEURSHIP AND Entrepreneurship

BUSINESS PLAN EXECUTIVE SUMMARY
CONCEPT OF BUSINESS (trade name, product or service, location, location
business objectives of the project / business) innovation, value added, particip
ation in clusters, chains, or regional development. Include information about pe
rsons involved as advisors to the company, which are not necessarily partners (i
f any).

MARKET POTENTIAL OF FIGURES (figures summarize the strength of regional markets,
national and international has a good or service)
COMPETITIVE ADVANTAGES AND VALUE PROPOSITION (most important advantages that
will ensure the success (commercial, technical, operational, financial, etc.).
SUMMARY OF INVESTMENT REQUIRED (Defining the main investments, contributions
partners, resources requested to undertake Fund)
PROJECTIONS OF SALES AND PROFITABILITY (Summarize projected sales and
yields the same)

CONCLUSIONS AND FINANCIAL FEASIBILITY ASSESSMENT (Specifically
This major financial benefits and supporting the market feasibility, technical a
nd operational)

TEXT FIELDS IN TOTAL MAXIMUM 3 PAGES. Subtab INCLUDE THE "TEAM"
1MODULE: MARKET

MARKET RESEARCH
Should be clarified the sources of information used in each case (primary, secon
dary), such as query databases, surveys, interviews, focus groups. SECTOR ANALYS
IS: (a forecast of the current structure of the domestic market and / or target
countries, technological and industrial development of the sector imports and ex
ports of the product / service to national and targeted markets (countries). Etc
.MARKET ANALYSIS: (Define the target market, target market justification,

estimation of market potential, apparent consumption, per capita consumption, ex tent of need, one; estimate of segment / niche market (size and growth). Consume r Profile

ANALYSIS OF COMPETITION: Identification of key players and competitors
potential, analysis of competing companies, List of guilds existing analysis of
the cost of my product / service; Analysis of substitute products; Analysis sell
ing price of my product / service (P / S) and competition; image competition to
customers, which is directed segment competition, position of my P / S face of c
ompetition.

MARKETING STRATEGIES PRODUCT OR SERVICE CONCEPT: Basic description, specificatio
ns or
characteristics, application / use of the product or service, design, quality, p
acking, strengths and weaknesses of the product or service against competitors.
Alternative Distribution Strategies penetration, marketing alternatives, interna
tional physical distribution, sales strategies, budget, distribution-related tac
tics.

Pricing:

Competitive analysis of prices, equilibrium point, payment terms, insurance requ irements, sales tax, transportation cost, risk, tariff preferences, price-relate d tactics, possible changes in price to withstand the price war.

STRATEGIES FOR PROMOTION:
Promotion to customers and channels (or volume discounts for prompt payment), ma
nagement of special customers, special concepts used to justify the sale, initia
l geographic coverage and expansion; promotion budget

COMMUNICATION STRATEGIES:
Media selection, media, communications-related tactics.

SERVICE STRATEGIES:
Warranty and after sales service, customer care arrangements (installation servi
ce, home delivery, etc.), payment methods, comparison of service policies with t
hose of competitors. BUDGET OF THE MARKETING MIX: Quantify the costs incurred in
the marketing strategies

2SALES PROJECTIONS OF SALES PROJECTIONS: Set a monthly sales numbers the first ye

ar, and
Total years 2 and 3 taking into account seasonal demands in case of, as well as
increases. Determine income (in $) according to the pricing strategy and the pla
ns of units sold

MODULE: OPERATION
TECHNICAL PRODUCT OR SERVICE. What are the technical characteristics of
product or service to be developed: ability, qualities, design, size, technology
, etc.

DEVELOPMENT STATUS Description of the state of the art of good or service and th
e progress that
is the new good or service to be developed

DESCRIPTION OF PROCESS: Design, implementation and production) If
describe the process outsourcing is the responsibility of the company (to proces
s flow diagram,€and insert it as an attachment)

NEEDS AND REQUIREMENTS Raw materials and supplies; Technology Required:
description of equipment and machines installed capacity, maintenance, technolog
ical status of the company: technical and technological requirements, location a
nd size specialized operational manpower required. Quantification of the budget
required for these acquisitions.

PRODUCTION PLAN. Drawing on the sales plan, establish the quantities
produce and their respective times, taking into account the inventory policies.

PROCUREMENT PLAN: Based on the Production Plan. Identification of suppliers;
attention span of orders; relative importance of suppliers, paying suppliers pla
nning purchases; Quality control: quality control processes required by the comp
any, quality control of purchases, implementation and monitoring quality standar
ds set, plan Quality Control

3MODULE: ORGANIZATION

ORGANIZATIONAL STRATEGY 4.1. SWOT Analysis Strategies to Maintain, Scan, Fix, Fa
ce the different
weaknesses, opportunities, strengths and weaknesses

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