Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Standard view
Full view
of .
Look up keyword
Like this
0 of .
Results for:
No results containing your search query
P. 1
Infographics Footsteps, by Mario Kanno

Infographics Footsteps, by Mario Kanno

Ratings: (0)|Views: 35 |Likes:
Published by 4gen_8

More info:

Published by: 4gen_8 on Jul 09, 2010
Copyright:Attribution Non-commercial


Read on Scribd mobile: iPhone, iPad and Android.
download as TXT, PDF, TXT or read online from Scribd
See more
See less






http:// kanno-infographics. blogspot.com /

Infographics serve to convey information in a visual: • The text is not the most
important thing in the newspaper, or a photo or graphics. Most importantly, the
reader: if the story does not hold the reader's attention, or he does not under
stand, is a waste of time ... at least for the reader • Some stories are better
told in visual way than with a photo, or a plain text. That's where the infograp
hics: to synthesize information in a visual helping the reader to understand or
discover a new issue • infographics are also useful to give more dynamism in rea
ding and, why not, beauty pages

• Infographic need to justify their existence. They are not just a way to improv
e a page "gray" or cover the lack of a photo
Use words that help to focus on the graphics:

To see if your story needs an infographic consider this point: • How quickly wou
ld you tell your story to a colleague or an editor? Would be easier if you had a
chart, a diagram or map to help explain? • Words such as research, increase / d
ecrease, rise, percentage, sequence, key points, characters, layout, etc.. are s
igns that the text calls for an infographic • Images that are impossible to phot
ograph, as funacionmento a building, health issues, scientific issues, etc.. are
perfect for developing good computer graphics

If you try to show everything, it is likely that the reader does not understand
anything: • Use only those that really matter: a stronger image, the numbers mor
e relevant, short texts and teaching • Where possible look for details and / or
comparisons that can enlighten the reader and be the gateway to the art. The pla
ne's landing gear did not work? How should it work? • Imagine how the reader thi
nk: "What is new?" "What this infographic talking about?" "Why should I read thi
s?" "Where do I begin to read this graph?"

Consider the nature of information you want to convey: • TABLES: comparativas.Mo
stram are hierarchies, categorize, relate information • DIAGRAMS: show sequences
, processes, how it works, step by step • MAPS: give the spatial dimension. Shou
ld always be used when the geography is an important factor • Timeline: chronolo
gical sequence where the factor is important. Photos are important • GRAPHICS: v
isually organize the magnitudes showing growth or decline, proportions, percenta
ges, etc..

• IMAGE: Escollha what shape or image the reader will see first and make sure th
at the title should be consistent. If your artwork will show a train, you help r

eaders to "train" or "railway" are on the way • Be clear: It is better to go str aight to the point than make the reader crack his head. Good titles can play wit h words or movie titles, etc.. but without losing clarity • Interpret THE FACTS: If you present a lot of information use a title that helps the reader understan d what it is. He will not have to check a bunch of numbers without knowing what they want to show


Write to art is very different from writing a normal text:
• The text should be short and objectives. The idea is that art is a quicker rea
d. Otherwise, make a boom with photos, the reader appreciates • Group similar in
formation under one heading. This helps the reader to go straight where applicab
le • If you have several blocks of text is better that they are the same size. I
t's easier to leave the beautiful art • Avoid long words: respectively, mainly s
o. They may occupy the entire line • Review the text BEFORE pass for art. This s
aves a lot of work

By Mario Kanno, based on texts by Monica Moses, Poynter Institute, and

No idea is so stupid that can not be taken into account • Discuss your ideas: th
ose that at first glance do not seem too bright can be converted into other ways
to better ideas • When searching for "graphic ideas" ask the following question
s: - The idea adds, strengthens and / or facilitates the visualization of the ma
in subject? - The chosen image simplifies or complicates the understanding? - Th
e idea of the story makes the content more relevant or attractive? - There is en
ough information to support this idea?

• The text does not get more interesting when there are details that complement
the narrative? This works also for the infos,€details enrich the story

The more planning the better the final outcome of the infographic • Detailed pla nning enables the artist and editors can view the entire project more effectivel y, anticipating and thinking errors on the page as a whole • Tips - Start as soo n as possible - Gather editors, artists and photographers who will be involved - Discuss the content and focus of the project - Decide what kind of visual treat ment will work best - Establish steps and a schedule of work

Getting information is not just a job for the reporters and editors • Reporters
often complain of having to seek information themselves. A good computer graphic
s experts should share this task • In some cases, the computer graphics experts
should be able to get all information, including text • Tips - Find reliable sou
rces - Seek information on the Internet (text and image) - Take pictures - Get t
he most amount of information possible. You may not use everything, but must hav
e them available

Simplify. The infos often have excess or unnecessary data • infographics and pub
lishers should work together without letting their egos get in the way. If somet
hing is not visually clear or if the reading is difficult, the reporter must tel
l the computer graphics experts. Likewise, if you need to decrease the text or c

reate intertitles, the reporter need not offend • Tips - What is the purpose of computer graphics? - What the reader needs to know is that clear? - If in doubt, take a print and ask a third person to read and opine

Do not wait until the last minute to review and edit the infographic • Correct a
n info is much slower than correct the text, so when you are on a project, try t
o write and edit the text of the infographic as soon as possible • When Infograp
hics is ready, send one version to the sources so they can check it. Do not be a
fraid to bother again if necessary so that everything is correct • Group similar
information in blocks with subtitles • Spend time with the titles and subtitles
. They should lead the reading of a clear and objective

Think before the entire page. The info will compete with other images? Infograph
ic • A well designed page does a better or vice versa. However, the reverse is t
rue. A page unresolved can spoil a good infographic and vice versa • Computer gr
aphics accompanied by photos requires a page design that establishes a visual hi
erarchy • The size of the info should be decided sooner. Base the decision on co
ntent, emphasizing the info, the photo or the text of the article • The visual c
ontent of the page as a whole is priority number one

By Jeff Goertzen, director of computer graphics and graphics SND journal St. Pet
ersburg Times (USA) - Translated by Mario and adepted Kanno

In coverage, "hot" the photographic image is more important, while News Record,
than the infographic

• In most cases, the info is not an end in itself but part of a page or a story.
Take this into account to create a visual hierarchy that wins the reader
3Most Illustrious
Illustration planned, interacting with the graphics and text, to interpret and d
irect the reading of data

The computer graphics deserves more investment when the technical data, historic
al or scientific needs to be explained

• Its basic function is to answer: where? They may also show regional difference
s, paths etc.. With photos or illustrations handle any page
STATISTICAL LOCATION (where is the (comparisons News) geographic)

• Has this name because, almost always, the text occupies the most space graph.
Use to highlight important points of matter. They are great material for stories
with good pictures and in particular services to the reader as, "The opening an
d closing on holiday"
ABSTRACT / LIST / CHRONO / PHRASES (highlights useful in reading) QUESTIONS / up
-down ETC. (Or cause and effect) organ / TABLE FLOWCHART (comparison (hierarchy
/ data) sequence)

You're Reading a Free Preview

/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->