RAMESH KUMAR V

Phone: +91 7738103510 contactrameshkumar@gmail.com

www.rameshkumarv.in

Hyper-Creative Media Management Graduate with 3.5 years of Professional experience in

Digital and Social Media Marketing Technologies

Organizational Exposure

Dell International Services Ltd., Bangalore (Oct’06 to July’08)

Online Content Developer & Business Analyst

• Primarily involved in development and management of product web pages for dell.com
adhering to the standards
• Thorough knowledge of SEO and site optimization tools and techniques
• Involved in monitoring public opinion of Dell products by following Direct2Dell, Onedellway,
& Studio Dell blog posts, comments and conversations in other Social Media Communities
• Analysis of competitive products and people’s opinion about the exceptional features
through online communities
• Suggested innovative enhancements to Dell.com website through employee blog and
internal forums
• Initiated & documented the first SOP for internal content management system of Global
Online Content Operations team
• Coordinated with team of 3 to design & develop the first KM & Training Intranet portal for
the DIS Analytics Team through Sharepoint 2007
• Achieved 100% Customer Satisfaction in the Dell Customer Experience Survey

iGATE Global Solutions Pvt. Ltd., Bangalore (June’05 to Oct’06)

Senior Software Engineer

• Involved in designing of Intranet portal for Royal Bank of Canada, using MS Sharepoint 2003
and MS Frontpage 2003.
• UI testing of Internet portals for the clients WebEx and Mississippi State Justice Department

Training Programmes & Conferences

• Based on the performance, nominated to attend Dell Leadership Essence & Essentials
training programs
• Outbound Collaborative Management Program from Dell Analytics team for selected star
performers
• Think 2010 – Google Webinar by Avinash Kaushik on “Using Data to Better Connect with
Your Customers”
• FICCI Frames 2010, Mumbai
• 19th Broadcast India Conference and Exhibition, October 2009
• CII – Young Indians Summit 2009
• Apple Pro Series Seminar for Creative Professionals, February 2009
• 39th International Film Festival of India (IFFI), Goa; November 2008
• “World Youth Peace Summit” conducted by International Association for Human Values at
Bangalore, 2003.
 Projects & Internships

• Research study on Effectiveness of Social Media as a Film Marketing Tool in India

o Built an Algorithm to quantify the conversations happening in Social Networking
sites. This involves taking an weighted average of positive & negative tones of the
discussion posts and responses. By measuring conversation index, understood how
controversies leads to conversations which in turn leads to ticket sales
o Creation of Buzz through Social Media – In-depth analysis on strategy, execution,
integration and engagement of audience
o Social Media Analytics through monitoring Conversations, increasing fan base,
followers, visitors to the website and other KPIs

• Digital
Media Marketing Campaign for the movie “Thanks Maa”
o Strategized the complete Digital Media marketing campaign & devised media plan.
o Executed the campaign leading a team of five
o Extensively used Google Analytics and Alexa for Web analytics and reporting
o Social media analytics through monitoring conversations, fans and followers
o Carried out Email marketing campaign to target audience and monitored the reach
and conversion
o Affiliate Marketing Campaign through online ticket booking sites and contest sites

• Research project on Stereoscopic 3D Film Production, Distribution, Exhibition and its

Business prospects in India
• Done Internships with WizCraft International Entertainment Ltd., E-Factor, Chennai,
Doordarshan Kendra, Chennai and Red Chillies Entertainment, Mumbai.

Accolades

• “SmartStep award” at Dell for taking lead in process streamlining through innovation,
operational value additions & by going beyond the call of duty
• “Giraffe Award” at Dell for improvising the internal operations and facilitating the team
members to increase productivity
• “One Dell Team Award” for Customer Centric approach and 100% rating in Dell Customer
Experience Survey
• "Dell Volunteer of Distinction 2007" award for the design activities and promotional
videos for Dell's Global Community Involvement Month (GCIM'07) Initiatives
• Selected and invited to attend “World Youth Peace Summit” conducted by “International
Association for Human Values” at Bangalore. Was one of the two participants from
Coimbatore District and got an opportunity to meet and interact with highly motivated and
energetic youth from over 40 countries

Tool Competency

Omniture - Radion 6 – ClickTale – CrazyEgg - Google Analytics

XML – HTML – CSS – Dreamweaver - MOSS 2007 – Adobe Creative Suite
MS Project - MS Office Visio 2007 - MS Office 2007 - Apple iWork’09
Apple Mac OS X – Windows 7 - Windows Vista Enterprise & Home Premium Editions - Windows XP, 9x

Educational Credentials

• MBA (Media & Entertainment) from Manipal University, Mumbai

o Specialized in New & Interactive Media Technologies
o Topper of the batch with an average GPA of 9.32 / 10.00 (Till III Semester)

• B.E (Electrical & Electronics Engineering) from Anna University in 2005