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Effect of e-procurement on internal and external customer services

Effect of e-procurement on internal and external customer services

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Published by satish_sggs
SIP Market research on "Effect of e-procurement on internal and external customer services" by Satish Suryawanshi, MATS Inst of management and entrepreneurship, Bangalore
SIP Market research on "Effect of e-procurement on internal and external customer services" by Satish Suryawanshi, MATS Inst of management and entrepreneurship, Bangalore

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Published by: satish_sggs on Jul 09, 2010
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03/31/2013

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INTRODUCTION
In today’s world, E-business has become part and parcel of everyday life in many business circles as a large number of organisations are involved in one form of e-businessor another such as e-procurement. The effect of e-business and in particular e- procurement on internal customer service is being addressed in this study because e- business and internal customer service are all important issues in today’s globalisedworld which is characterised by stiff competition among organisations.One of theResearch suggest that e-business activities bring three types of benefits to theorganization: value benefits (perceived by both buyers and sellers as a result of reducedsearch and costs), revenue benefits (allowing the organization to exploit newopportunities such as disintermediation, free service, etc.), and logistics benefits (findingthe proper position in a supply chain).Procurement is an important part of the supply chain and does not onlyaffect external stakeholders but also internal stakeholders. This entails that it has potentialto add value not only to the external side of the supply chain but also to the internalsupply chain. The electronic application of procurement (e-procurement) has had many benefits to organisations such as cost savings and profits. It thus makes it an importantarea of study and this particular study addresses how e-procurement is affecting internalcustomers in organisations and goes further to determine how external customers areaffected by Internal Customer Service. Internal customers refer to departments andindividuals who are supplied with goods and service by other departments andindividuals within the same organisation. This study is particularly concerned aboutgoods and services supplied to other departments and individuals by the procurementdepartment who inevitably are part of the internal value chain. Although procurement is asecondary activity in the value chain. It has a lot of potential for value adding. Internalcustomers play an important role in organisations, for example procurement is animportant department in many organisations and in many cases, the service level that thefinal customer gets who is the reason for the organisation’s existence, depends to a very
MATS INSTITUTE OF ENTREPRENEURSHIP & MANAGEMENT 1
 
large extent on the operations of the procurement department and the type of materials procured.For example, head of orgnisation argues that “every part of an organisationcontributes to external customer satisfaction by satisfying it own internal customers.”This entails that whatever the effects of e-procurement on the procurement departmentwill inevitably affect other departments because they rely on procurement to bring inmaterials at the right time, price, quality, quantity and from the right source which areused to produce goods for the end customer. If for example, important components do notarrive in time, production will be late, and the sales and marketing department may notlive up to their promises to deliver to the customer as anticipated. This therefore impliesthat the entire supply chain which encompasses both the internal and external supplychains must be properly managed and coordinated as provision of goods and services tothe final customer is wholly dependent on the efficiency and effectiveness of the entiresupply chain.Consequently, this brings in the concept of internal customer service in the sensethat other departments are served by the procurement department in order for them to provide goods and services for the end customer who is the external customer.Recognising the importance of the internal customer is not new and is very important. If  poor internal service exists, then the final service to the external customer will bediminished.Given the highly competitive environment due to factors such as globalisation andtechnological advancements, it has become inevitable for companies to implementsystems of doing things in a much more efficient, effective, easier and faster way. E- procurement is certainly a way of using the internet to achieve these objectives and itseffect on the procurement department would be a good indicator of how othedepartments are being affected. Further, there has been an increasing emphasis on SupplyChain Management (SCM) which is creating a greater focus on the supply management
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link in the supply chain. This focus will continue to grow as firms continue to adapt e- procurement strategies in order to take advantage of the internet.The study is focussing on the impact of e-procurement on organisations’ internalcustomers. There are some reasons why e-procurement has been selected as a topic for research in this study as follows:• Unlike other functions such as marketing, the role of procurement has often beendown played in many organisations. It is often held in low regard by its internalcustomers who see the function as bureaucratic, difficult to deal with, sometimesremote and delivering poor service. Senior Managers too, often see it as a problemarea where there is low compliance with internal customers either abusing or circumventing the systems.• The purchasing and supply (procurement) activity is one which spans both internaland B2B services. This is an important activity found in all organisations, public, private, governmental and charities. It can also be responsible for a large amount of spending and regarded as an activity where there is unnecessary paperwork, materialcosts and errors. For example, many organisations spend at least one third of their turnover/income on the purchase of goods and services.From the above, it can be seen that procurement is an important function which affectsthe organisation’s budget. It is for this reason that this study will focus on the effects of e- procurement on the internal customers who are also important elements of the entiresupply and value chains and also on how external customers are affected by InternalCustomer Service.
MATS INSTITUTE OF ENTREPRENEURSHIP & MANAGEMENT 3

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