BRM SMS Marketing

RESEARCH
PROJECT

An Attempt By:
Hafiz Fahad Nasir BBC- 08- 32
Awais Munir BBC- 08- 43
Muhammad Ahmad BBC- 08- 57

SMS MARKETING
For The Kind Consideration
of:
Madam Zainab Rehman
Business Research Methods

Bahauddin Zakariya
University
(City Campus)
Multan
.

1
SMS Marketing

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 SMS Marketing

Table of Contents

IN THE NAME OF ALLAH, MOST

BENEFICIENT,

MOST MERCIFUL

Praise To Be Allah, Lord Of The World,

The Beneficent, The Merciful,

Owner Of The Day Of Judgments,

Thee (alone) We Worship; Thee (alone) We

Ask For Help.

Show Me The Right Path,

The Path Of Those, Whom Thoa Hast

Favored,

Not (the path) Of Those Who Earn Thins

Anger

Nor Of Those Who Go Astray.

3
 PREFACE
In Bachelors of Business Administration, business
research method is an important subject which
gives opportunity
To students in practical field

4
The most important point in business research is
SMS Marketing

that the student should spend their time in a true

manner and with the spirit to learn practical
orientation of theoretical study framework.
Amen !
 SMS Marketing

ACKNOWLEDGMENT

We are very thankful to Almighty Allah who has all the powers
in the world and who also give us power to perform the assigned
task, which otherwise we can’t perform.
We are also obliged to the favors and co-operations made by the
respected teacher Mam Zainab Rehman. He helped and guided
us in an efficient manner and was always there for us during
our period of research. Without their humble help it was not
easy.

We are very thankful to all our friends and teachers who

provided us great guideline in this effort.
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 SMS Marketing

ABSTRACT
Mobile Marketing, also known as wireless
marketing, promises vast opportunities. Still in an experimental

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 SMS Marketing

phase, businesses have little experience using this new marketing

tool. Mobile services offer companies powerful marketing potential
via direct communication with consumers, anytime and anywhere,
but little research on this subject exists. This paper discusses Short
Message Services (SMS), which belong to the first and most
successful forms of mobile data transmission. Based on a literature
review and exploratory qualitative research, this paper defines SMS
marketing, describes organization satisfaction rate using SMS
marketing, success factors for implementing SMS marketing, and
proposes future research avenues.

Introduction to SMS marketing and related

strategies
SMS marketing is rapidly growing as one of the best tools of
marketing across the world. It is one of the best ways to connect
with the masses. In SMS marketing, a bulk messaging service is
used. It is a service in which a single SMS can be sent to a number
of recipients at the same time. It is cheap, simple and extremely
cost effective.
With the ongoing worldwide recession, competition is increasing and
many big organizations are finding new ways to advertise their
products and services in a cost effective way. SMS marketing is
surely one of the best ways to promote and advertise products and
services while creating a positive impact on the customers.
Text messaging enables information to be sent to target audiences
quickly and conveniently in much the same way as email, making it
an increasing popular e-marketing tool for marketing executives.
SMS marketing enables spontaneous, direct, interactive and above
all targeted communication with prospective and existing
customers.

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 SMS Marketing

Using the bulk messaging service, organizations can keep their

employees and customers informed about the latest promotions
from time to time. If a company wants to advertise their upcoming
products and offers, TV, radio or banner advertising would require a
hefty amount of investment. However, in case of SMS advertisement
the total cost is comparatively lower than other mediums.

HOW SMS MARKETING CAN WORK?

SMS marketing is a flexible mobile marketing tactics which can be

specifically crafted to facilitate. Wider idea function from
presidential candidate’s information updates logo pizza delivery
voting for your favorite American idol and even checking your credit
card balance. SMS can do it all.
SMS stand for short message service enter fix 160 characters
restrictions which all messages working constrained SMS text
message marketing uses a permission base process where by
consumer send a text message containing a word or phase after a
key words to special phone number directly to there cell phone this
number is usually a 5 or 6 digit number called short code and can
be a regular 9 digit number hence called a long code.
The consumer when instantly receive a return text message, it’s cell
phone containing a specific relevant content and even a cot action
related to initial key world request.
For example consumer read a Bill board advertisement promoting a
down town Jazz club upcoming orders in show schedule. The
advertisements a second send one text the key word Jazz to 48510
and receive this upcoming week schedule and often receive a
special invites
The consumers send the text massage and instantly receive a
return text containing this weekend club show time and order with

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 SMS Marketing

the special half price cover charge incentive. Once the consumer
has opt-in two receiving messages, marketer can freely send
brands, product or services up date. The purpose of this is to
delivering the right message at right place at right time to the sub
ordinates

History of SMS Marketing

How SMS text messaging marketing did begin?

Let flash back in august 2000 when thousands of music lover

attending version music V 2000 festival in south of England. Once
inside the reana they eagle stand the cosset of web brusher at
double page add and its standard catches they arise. The edge cot
action ask them to take mobile phone and send a text massage
contain words what’s up to especial phone number soon after one
lucky attending is punching and enjoy the just one 200 pounds in
the just major SMS text message competition courtesy.
Later that week Hizer bush is the now in famous words up TV add
during series finally of Big Brother simultaneously during the
advertisement break or previous version V 2000 mobile campaign
participant receive a text message from world wiser by Monday
morning thousands of mobile phone Up and down a beeping to
signal to delivery one of the most advertisement hook of 21 century.
Mobile marketing is quite suddenly born.

What can SMS marketing are used for?

1. Increase Customer Loyalty

Through staying in contact with your customers through recipients'
mobile phones brand reinforcement is one benefit along with
increased customer loyalty.

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 SMS Marketing

2. Encourage Repeat Sales

Sending SMS messages to your customer database regarding any

special offers of promotions that you’re currently running can
dramatically increase sales.

3. Encourage Feedback

Launched a new product, service or website? The chances are you’d

be interested in getting some feedback from customers. Using SMS
marketing is an excellent way of doing this.

4. Revenue-Raising Tool

Running a poll or competition is an effective way of raising money

from your customers.

5. Attract New Customers

Opt-in SMS lists do exist but you have to be careful of this. SMS
marketing can be used effectively to attract new customers but
remember that people do consider their mobile phones as being
very personal items so your message may not always be welcome.

Advantages of SMS Marketing

People take their phones everywhere and tend to read new

messages instantly, meaning that SMS marketing can generate
instant results and is ideal for time-sensitive promotions.
Unlike emails people always read new messages, so you can
guarantee that your message will be read.

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 SMS Marketing

The fact that people always read new messages means that
response rates for SMS marketing are renowned for being very high.

SMS marketing is very cost-effective.

This form of marketing is also extremely flexible - it can even be
used as a money-making tool.

Disadvantages of SMS Marketing

Mobile phones are very personal items and some people dislike
receiving marketing messages through them.
Your message is limited to 160 characters, which isn’t many words
to explain your offer.
SMS marketing has limited appeal to new businesses because of the
problems associated with opt-in SMS lists.

Terms and conditions when you use any

operator for advertisement

A minimum of 1 million and a maximum of 10 million SMS can be

purchased at any point in time

SMS up to 5 million will have to be consumed within 90 days,

whereas SMS beyond 5 million will have to consumed within 180
days from the point of payment

Operator reserves the right to select the broadcast content

The length of the broadcast message should not exceed 160
characters
The company contact information must be included in the SMS

o Subscribers will be given the option to opt out of receiving

broadcast messages
o The service is limited for broadcasting SMS to specific
operator customers only

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 SMS Marketing

Literature Review

Mobile marketing’ is a dynamic and cutting-edge channel of

communication for marketing messages. Before evaluating whether
there is a future for mobile marketing, it would be sensible to
analyze the current literature in this area.
To begin with, this report will look into the growth of the mobile
phone globally and how the term ‘mobile marketing’ has developed.
From here, it is important to get an in-depth understanding of how
organizational’ attitudes contribute to their view of branding and
how this affects marketing activity. Thereafter, the theories on
effective short messaging service (SMS) marketing and the ‘theory
of reasoned action’ will be introduced. Finally, the concept of
permission-based marketing, relationship marketing and branding
via the mobile phone will be discussed.
The key issue is whether or not mobile marketing presents
marketers with golden opportunities to reach their target audience;
the danger is consumers will find SMS campaigns an invasion of
personal space, discarding all types of marketing messages
received in such a way.

Our research about SMS marketing that the organization which has
adopted SMS marketing either get benefit or not. Our research is
exploratory research. Because no one conduct research in Pakistan.
So we have no any data about this research. One research is
conducted in Karachi on SMS marketing scope in customer mind.
Ether it is beneficial or not. Customers have positive thinking about
SMS marketing. We take help from this research in making
conclusion.

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 SMS Marketing

Research Design

 Purpose of study!
Exploratory study

 Type of study
Correlation

 Unit of analysis
Organization

 Time horizon!
Cross sectional

 Study setting
Non-contrived & field study

Theoretical Framework

 Problem statement

“Those organizations which adopt SMS marketing get benefits or

not?
OR
Those organizations which adopts SMS marketing either they
satisfied or not”

 Identification of variable

Independent - profit, customer loyalty, feed back, less expensive,

Intervening – customer awareness
Dependent - satisfaction, adoption rate

 Schematic Diagram

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 SMS Marketing

Diagram No.1

Profit

Customer
Loyalty
Satisfaction

Feed Back

Diagram No. 2

Satisfaction

Custome
r
Awarene
Adoption
ss Rate
Less
Expensive

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 SMS Marketing

 Hypothesis

1) satisfaction is high if profit increase customer loyalty increase

and feed back is high
2) adoption rate is high if satisfaction high and less expensive

 Sampling

 Non probability sampling

 Convenience sampling
The sample consists of organizations which are using SMS
marketing. For the advertisement of their products and services etc.
Total sample size is 21 organizations. The sampling technique used
is convenience sampling because we select those organization
which easily available for this purpose.

We divide our sample into three categories

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 SMS Marketing

N = 30

Services oriented
Product oriented
Banks
Organization
n=12 Organization
n=6
n=12

 DATA ANALYSIS

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 SMS Marketing

1. Bank based analysis

Q.No1 Overall, how satisfied you with this service?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly
6 50.0 50 50
satisfied
Somewhat
6 50.0 50 50
satisfied
Neither
0
satisfied
Total 12 100.0 100 100

Frequency

7
6
5
4
Frequency
3
2
1
0
Strongly satisfied Somewhat satisfied Neither satisfied

Valid

Q no. 2 How much response you get from customer through

SMS marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid 20-30 % 1 8.33 8.33 8.33
30-50 % 6 50 50 58.33
50-70 % 4 33.33 33.33 91.66
70-above 1 8.33 8.33 100
Total 12 100.0 100.0

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 SMS Marketing

Frequency

14
12
10
8
Frequency
6
4
2
0
20-30 % 30-50 % 50-70 % 70-above Total

Valid

Q no. 3 what kind of customer you target through SMS

marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid Loyal customer 4 33.33 33.33 33.33
Discount
3 25 25 58.33
customers
Impulse 2 16.67 16.67 75
Need based
3 25 25 100
customers
total 12 100 100.0

Loyal customer

Discount
customers
Impulse

Need based
customers

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 SMS Marketing

Q no.4 what advantage you have on your competitor?

Cumulative
Frequency Percent Valid Percent Percent
Valid Profit max 1 8.33 8.33 8.33
Customer loyalty 3 25 25.0 33.33
Competitive
3 25 25 58.33
advantage
Differential
5 41.67 41.67 100
advantage
Total 12 100.0 100.0

14
12
10
Series3
8
Series2
6
Series1
4
2
0
ge

ge

l
ax

lty

ta
ta
ta

To
ya
m

an

an
lo
it

dv
of

er

ad
Pr

la
m

ive

ia
o
st

nt
t it
Cu

re
pe

f fe
m

Di
Co

Q no. 5 Do you think that SMS marketing is less expensive

than other marketing tools?

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes 12 100.0 100.0 100.0
No 0
Total 12

To test it we use chi-square test

Hypothesis
Ho: Sms marketing is less expensive than other marketing
tools.
.
H1: Sms marketing is expensive than other marketing tools.

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 SMS Marketing

Significance Level
∝ = .01
Critical value
C.V= 17.275
Formula

X2 = E (fo – fe )2 / fe
n = 12
k= n-1
k= 12-1 = 11

Selection fo fe fo - fe (fo – fe )2 (fo – fe )2 / fe

Yes 12 6 6 36 6
No 0 6 -6 36 6
TOTAL 12 12 ∑ x2 =12
Formulated value = 12
To test it we use chi-square test
Hypothesis
Ho: Sms marketing is less expensive than other marketing
tools.
.
H1: Sms marketing is expensive than other marketing tools.

Significance Level
∝ = .01
Critical value
C.V= 2.706
Formula

X2 = E (fo – fe )2 / fe
n=2
k= n-1
k= 2-1 = 1

Selection fo fe fo - fe (fo – fe )2 (fo – fe )2 / fe

Yes 12 6 6 36 6
No 0 6 -6 36 6
TOTAL 12 12 ∑ x2 =12
Formulated value = 12

2.706 < 12 Ho is accepted

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 SMS Marketing

So, Sms marketing is less expensive than other marketing tools.

2. Service based analysis

Q No.1: Overall, how satisfied you with this service?

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly
6 50.0 50 50
satisfied
Somewhat
4 33.3 33.3 83.3
satisfied
Neither
2 16.6 16.6 100
satisfied
Total 12 100.0 100.0

3 Series1
Series2
2 Series3

0
Somewhat
satisfied

Q No.2 which network service you like to use?

Cumulative
Frequency Percent Valid Percent Percent
Valid Mobilink 3 25 25 25
Ufone 4 33.3 33.3 58.33
Telenor 2 16.6 16.6 74.99
Warid 3 25 25 100
Self service 0 0 0 0
Total 12 100.0 100.0

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 SMS Marketing

2
Series1
1 Series2
S3 Series3
0

Mobilink
S1

Ufone

Telenor

Warid

Self service

Q No.3 How much response you get from customer through

SMS marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid 20-30 % 1 8.33 8.33 8.33
30-50 % 3 25 25 33.33
50-70 % 7 58.33 58.33 91.66
70 % to
1 8.33 8.33 100
above
Total 12 100.0 100.0

70 % to
above

50-70 %
Series3
30-50 % Series2
Series1
20-30 %

0 2 4 6 8

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 SMS Marketing

Q No.4 what kind of customer you target through SMS

marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid loyal customer 5 41.6 41.6 41.6
Discount customer 4 33.3 33.3 74.9
Impulse 2 16.66 16.66 91.5
Need based customer 1 8.33 8.33 100.0
Total 12 100.0 100.0

6
5
4 Series1
3 Series2
2 Series3
1
0
er
lse
er

er

om
m

pu
to

to

st
Im
us

us

cu
lc

tc

d
ya

un

se
lo

co

ba
s

ed
Di

Ne

Q No.5 what advantage you have on your competitor?

Cumulative
Frequency Percent Valid Percent Percent
Valid Profit max 3 25 25 25
Customer loyalty 3 25 25 50
Competitive advantage 5 41.66 41.66 91.66
Differential advantage 1 8.33 8.33 100.0
Total 12 100.0 100.0

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 SMS Marketing

Differential
advantage

Competitive
advantage
Series1
Customer Series2
loyalty Series3

Profit max

0 2 4 6

Q No.6 Do you think that SMS marketing is less expensive

than other marketing tools?

Cumulative
Frequency Percent Valid Percent Percent
Valid yes 10 83.3 83.3 83.33
No 2 16.66 16.66 100
Total 12 100 100

To test it we use chi-square test

Hypothesis
Ho: Sms marketing is less expensive than other marketing
tools.
.
H1: Sms marketing is expensive than other marketing tools.

Significance Level
∝ = .01
Critical value
C.V= 2.706
Formula

X2 = E (fo – fe )2 / fe
n=2
k= n-1
k= 2-1 = 1

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 SMS Marketing

Selection fo fe fo - fe (fo – fe )2 (fo – fe )2 / fe

Yes 10 6 4 16 2.67
No 2 6 -4 16 2.67
TOTAL 12 12 ∑ x2
=5.35

Formulated value = 12

2.706 < 5.35 Ho is accepted

So, Sms marketing is less expensive than other marketing tools.

12

10

yes
6
No
4

0
1 2 3

3. Product based analysis

Q No.1 Overall, how satisfied you with this service?

Cumulat
Frequ Perce Valid ive
ency nt Percent Percent
Valid Strongly
2 33.3 33.3 33.3
satisfied
Somewhat
4 66.6 66.6 100
satisfied
Neither
0 0 0 100
satisfied
Total 6 100.0 100.0

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 SMS Marketing

Strongly satisfied

Somewhat
satisfied
Neither satisfied

Q No.2 How much response you get from customer through

SMS marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid 20-30 % 3 50 50 50
30-50 % 1 16.6 16.6 66.6
50-70 % 2 33.3 33.3 100.0
70 % to
0 0 0 100
above
Total 6 100.0 100.0

70 % to above

50-70 %
Series1
30-50 %
Series2
Series3
20-30 %

0 1 2 3

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 SMS Marketing

Q No.3 What kind of customer you target through SMS

marketing?

Cumulative
Frequency Percent Valid Percent Percent
Valid Loyal customer 0 0 0 0
Discount customer 2 33.3 33.3 33.3
Impulse 2 33.3 33.3 66.6
Need based
2 33.3 33.3 100
customers
Total 6 100.0 100.0

2.5
2
Series3
1.5
Series2
1
Series1
0.5
0
lse
er

s
er

er
m

om

pu

om
to

Im
st
us

st
cu

cu
lc

nt
ya

d
ou

se
Lo

sc

ba
Di

ed
Ne

Q No.4 What advantage you have on your competitor?

Cumulative
Frequency Percent Valid Percent Percent
Valid Profit max 1 16.6 16.6 16.6
Customer loyalty 1 16.6 16.6 33.2
Competitive advantage 0 0 0 33.2
Differential advantage 4 66.6 66.6 100
Total 6 100.0 100.0

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 SMS Marketing

4
3.5
3
2.5
2 Series3
Series2
1.5
Series1
1
0.5
0
Customer Differential
loyalty advantage

Q No. 6 which network service you like to use?

Cumulative
Frequency Percent Valid Percent Percent
Valid Mobilink 0 0 0 0
Ufone 2 33.3 33.3 33.3
Telenor 1 16.6 16.6 49.96
Warid 2 33.3 33.3 83.26
Self service 1 16.6 16.6 100.0
Total 6 100.0 100.0

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 SMS Marketing

Self service

Warid

Telenor Series1
Series2
Ufone
Series3
Mobilink

0 0.5 1 1.5 2

Q No.6 Do you think that SMS marketing is less expensive

than other marketing tools?

Cumulative
Frequency Percent Valid Percent Percent
Valid Yes
6 100.0 100.0 100.0
No 0 0 0 100
Total 6 100 100

To test it we use chi-square test

Hypothesis
Ho: Sms marketing is less expensive than other marketing
tools.
.
H1: Sms marketing is expensive than other marketing tools.

Significance Level
∝ = .01
Critical value
C.V= 2.706
Formula

X2 = E (fo – fe )2 / fe
n=2
k= n-1
k= 2-1 = 1

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 SMS Marketing

Selection fo fe fo - fe (fo – fe )2 (fo – fe )2 / fe

Yes 6 3 3 9 3
No 0 3 -3 9 3
TOTAL 6 6 ∑ x2 =6
Formulated value = 6

2.706 < 16 Ho is accepted

So, Sms marketing is less expensive than other marketing tools.

4
Series3
3 Series2
Series1
2

0
Yes No

 Key Findings

1) We take 12 samples of banks and asked different questions

from these for our research purpose. Response of these banks
shows that banks are somewhat satisfied from SMS marketing
because the response rate of customer are not much more it
is just 30%to40%.all the banks use this service for increasing
the customer loyalty In banking side we can say that SMS
marketing is more beneficial for customer as compare to the
banks. They find that it is less expensive than other marketing
tool.s.

2) According to the service provider organization they are

strongly satisfied with the performance of this marketing tool
in which 77.8 % organization are strongly satisfied and 22.2%
organization are moderate with this service. Most organization
likes to use self service and other network like Mobilink &

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 SMS Marketing

Ufone to deliver their messages. 77.8% organization agree

that they response 50 to70% of customer. 56% organization
targets their customer and other focus on their customer
loyalty. Most of all organization like 56%organzation takes
differential advantage through this tool. Most of all
organization response that SMS marketing is a less expensive
tool as compare to other marketing tools.

3) In the sample of product base organization. We take 6 number

of sample size. Satisfaction rate of these organizations is
somewhat. In which 75% organizations are somewhat satisfied
from this marketing tool. Majority of these organizations offer
discount on its products through this service and increase
customer loyalty and get competitive advantage. Response
rate of customers through this marketing tool is about 50 %
to70 %. Maximum organization prefer outside source for using
this service.

 Conclusions

After conducting this research we conclude that

1. Though SMS marketing is new concept under develop
countries due to exclusive communication channels it has
ability to develop the realization of the customer and forced
them to adopt it.
2. As much as organizations get success to aware the customer
they can attract the customer conveniently.
3. Since organization is using only cellular channels for SMS
marketing the idea is not open.
4. Organizations are not taking interest in proper advertisement
which it requires for generalization.
5. Catch Customer on the move
6. Direct Reach to 94.342 million and growing Cellular population
7. Non intrusive mode of communication
8. Effective Cost / Penetration Ratio
9. Fast and economic means of communication
10. A personal touch

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 SMS Marketing

 Recommendation
1. Organization to control the spamming
2. Awareness campaigns are to be arranged for customers
3. Extensive advertisement is required
4. Proper feed back is provided to the customer
5. Try to generalize the idea of SMS marketing by describing its
advantages
6. Our institute should take the opportunity from PTA because
7. Pakistan Telecommunication Authority (PTA) has started a
project named SMS-based Information System for
educational institutions, to equip them with an interactive
mobile application for broadcasting important information to
students and their guardians on their mobile phones. It is a
system of sending SMS by using computer software developed
by PTA. It has been noted that usually management of
educational institutions relies on mail-correspondence with
guardians, which is costly and time consuming. PTA would
provide this software free of cost to educational institutions
across the country.

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 SMS Marketing

 References

http://www.aera.mobi/

http://www.marketingminefield.co.uk/unusual-ideas/sms-marketing.html

http://www.mobilinkworld.com/index.php?
option=com_content&task=view&id=104&Itemid=237

http://www.txtimpact.com/

http://www.mobilesmsmarketing.com/restaurant.php

http://www.textsmsmarketing.com/sms-text-marketing-case-studies.php

http://videos.webpronews.com/2009/05/14/mobile-marketing-why-not/

http://www.squidoo.com/SLInteractive

http://www.emate-econtent.org/ecommerce/how-does-sms-text-marketing-work/

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 SMS Marketing

APPENDIX I
QUESTIONNAIRE

Bahauddin Zakariya University

Multan,
Institute of Management
Sciences,
City Campus,
Sms marketing research questionnaires

Name: Organization:

Cell No: City:

1) Overall, how satisfied were you with this service.

(a) Strongly satisfied (b) Somewhat Satisfied (C)

Neither Satisfied

2) Which network service you like to use.

(a) Mobilink (b) U-Fone (C) Telenor (d) Warid

(e) Self

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 SMS Marketing

3) Where did you get idea to use sms service as

marketing tool?

(a) R & D department (b) Competitor (C) Customer (d)

other

4) How much response you get from your customer

through sms marketing tool.
(a) 20 - 30 % (b) 30- 50 % (c) 50 – 70 % (d) 70 % to
above

5) What kind of customers you target through sms

marketing.

(a) Loyal (b) Discount Customers (C) Impulse (d) Need-Based

Customers

6) If your organization uses sms marketing, then what

advantage you have on your competitor.

(a) Profit max (b) Customer loyalty (C)

Competitive Advantage (d) Differential Advantage

7) Which tool you use for marketing purpose (other than

sms marketing)

(a) Print media (b) electronic media (c) personal

advertisement (d) cyber

8) What is your product impact on customer when you

utilize Sms marketing?

(a) Positive (b) Negative (c) Neither

9) Does Sms advertisement lead to a more favorable

attitude toward the advertisement in comparison to
other medium of advertisement?
(a) Yes (b) No

10) Does Sms advertisement lead to a more favorable

attitude toward the advertisement toward the brand
compare to other medium of advertisement?
(a) High (b) Medium (c) Low

11) Does Sms advertising lead to their purchase intention

compare to compare to other medium of
advertisement?

35
 SMS Marketing

(a) Yes (b) No

12) What do you think the number of massages send

by you per week?
(a) 1 (b) 2-4 (C) 4-5 (d) More then 5

13) How long you are using this service?

(a) Less than 6 months (b) More than 6 months but less than
1 year
(C) 1-3 years (d) Never used
14) Would you like to suggest this service for others
organization.
(a) Yes (b) No

15) Do you think that Sms marketing is less expensive

than other marketing tool
(a) Yes (b) No

16) Would you like to suggest any thing?

Thanks for given time and valuable output

36