website is corporate, personal, whether it is for kids, teens, or just for adults, etc. Most of thisinformation is perceived solely by taking in color and design elements.
USE YOUR COLOR INTUITION TO CHOOSE APPROPRIATE COLORS FOR A WEBSITES TOPIC
We use color intuition every time we design. It is very intuitive to know what colors are appropriate fora specific website topic. When you sit down to start designing, you probably take a look at the blankPhotoshop screen and know by pure perception which colors are off limits to that specific design. Forexample, you wouldnt use blue, red, yellow, and green for use on a website design for an insurancecompany. However, this color scheme would work fabulously on a website for a preschool. On the otherhand, You wouldnt use black, grey, and brown for use on a preschools website, but this color schemewould work wonderfully on an insurance companys website. I didnt have to tell you this, with the useof your color intuition, you knew this without even being told.
USE COLOR TO EMPHASIZE IMPORTANT SECTIONS OF YOUR WEBSITE
As designers, it is our role to use color and other design elements to draw a visitors eye to the mostimportant part of the page. I started out my career as a fine artist, so I am going to put a different spinon your sites page elements. Fine artists make compositional choices in order to guide the viewers eyeto important components within their work. Web designers are artists too, and a good designer will seehis page as a work of art. Try to imagine that your website is an art composition, in other words, thatyou will design your websites page elements in a fashion that presents a pleasing flow to the userseyes. If it was not for search engines finding websites almost completely by text on the page, I woulddesign my entire website completely within Photoshop as gifs, jpegs, and pngs. But since we are allforced to use tables, css, and text within our pages, sometimes web design isnt a simple task, and ismuch tougher than Print Design (although thank goodness we dont have to put up with print bureausand prepress). We arent going to discuss elements of composition today, but I will come back to itwithin a different blog entry. However, I will summarize a few things for you on page elements and howa web surfer will scan a website element by element.
WHAT ELEMENTS OF WEBSITE DESIGN WILL CATCH A SITE VISITORS EYES? WHAT PATHWAY WILLEYES NATURALLY FIXATE? WHAT DIRECTION WILL THEIR EYES FOLLOW?
(1) Eyes naturally being scanning left to right(2) When viewing a website, a visitors eyes most often fixate first on the upper left portion of thescreen. Viewers often fixate on the point for a few seconds before moving their eyes to the right andthen down the page.(3)Dominant, noticeable headlines tend to draw the visitors eyes first upon entering the website(especially when they are in the upper left, and most of the time when they are in the upper right.)(4) I dont recommend this one because it is annoying If you want to force your visitors to read, thensmaller type encourages a more focused reading / viewing behavior and larger type encourages a lightscanning result.