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CB Presentation on Norelco

CB Presentation on Norelco

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Published by Palmodi

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Published by: Palmodi on Jul 10, 2010
Copyright:Attribution Non-commercial

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11/20/2012

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Presented by:
Munisha, Indu, MohitItishri, Pallavi, Ginni, Shilpa
Norelco's Advantage Razor
 
Norelco Consumer Products Co.
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N
orelco Consumer Products Co. is a division of PhilipsElectronics
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orth America Corporation, a subsidiary of Philips Electronics
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.V. of the
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etherlands. Over the past 50years,
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orelco has achieved many key milestones andcontinues to lead all electric razor manufacturers.
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orelco isdedicated to developing grooming solutions for men throughresearch, leading-edge technology and innovation.
 
Th
e Case
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T
here was a time when
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orelco dominated the men·ssegment, followed by Remington, Braun and Panasonic.
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In early 1990·s, despite great marketing efforts by marketers,the percentage of both men and women using electric razorsdeclined slightly.
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By 1996,
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orelco had well over 50 percent of the $400million plus electric market.
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T
hen Pat Dinley,
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orelco·s president, described the firm·snew approach to convert people who use blades to electric.It involved using of different media and themes ²ESP
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 sports ´Monday
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ight Footballµ and ´Friendsµ , includingmen·s magazine.

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