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Osnove menadzmenta

Osnove menadzmenta

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Published by: zinaidar on Jun 16, 2008
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Visoka škola za turisti
č
ki menadžment Šibenik Dijana
Č
i
č
in-Šain, pred.
Skripta iz Osnova menadžmenta
 
Visoka škola za turisti
č
ki menadžment Šibenik Skripta iz Osnova menadžmentaD.
Č
i
č
in-Šain, pred.1
 SADRŽAJ:
I. DIO OSNOVE MENADŽMENTA1. TEMELJNI POJMOVI U MENADŽMENTU..................................................................61.1. Definiranje menadžmenta...............................................................................................61.2. Odnos organizacije i menadžmenta.................................................................................91.3. Funkcije menadžmenta....................................................................................................91.4. Odnos menadžerskih funkcija i razina menadžmenta...................................................131.5. Menadžerska znanja i vještine.......................................................................................141.6. Razine menadžmenta.....................................................................................................152. POVIJESNI RAZVOJ MISLI O MENADŽMENTU..........................................................182.1. Razli
č
iti pristupi izu
č
avanju menadžmenta...................................................................182.1.1. Konvencionalni pristupi izu
č
avanju menadžmenta................................................182.1.2. Nekonvencionalni pristupi menadžmentu..............................................................212.1.3. Suvremeni pristupi menadžmentu..........................................................................243. MENADŽMENT I OKRUŽENJE.......................................................................................273.1. Eksterna okolina............................................................................................................273.1.1. Op
ć
a ili socijalna okolina.......................................................................................273.1.2. Poslovna okolina ili okolina zadatka......................................................................293.2. Interna okolina...............................................................................................................313.3. Odnos poduze
ć
a i okoline.............................................................................................313.3.1. Djelovanje okoline na poduze
ć
e............................................................................323.3.2. Odgovor poduze
ć
a na djelovanje okoline..............................................................334. ETIKA I DRUŠTVENA ODGOVORNOST MENADŽMENTA.......................................354.1. Etika i moral..................................................................................................................354.2. Poslovna etika...............................................................................................................364.3. Društvena odgovornost.................................................................................................384.4. Menadžerska etika u poduze
ć
u i društvena odgovornost..............................................39 II. DIO FUNKCIJA PLANIRANJA5. MENADŽERSKO PLANIRANJE......................................................................................425.1. Važnost planiranja.........................................................................................................425.2. Razine planiranja...........................................................................................................435.4. Koraci u planiranju........................................................................................................455.5. Vrijeme planiranja.........................................................................................................465.6. Odgovornost za planiranje............................................................................................466. VIZIJA, MISIJA I CILJEVI.................................................................................................486.1. Vizija poduze
ć
a.............................................................................................................486.2. Misija poduze
ć
a.............................................................................................................496.3. Ciljevi poduze
ć
a............................................................................................................506.4. Menadžment pomo
ć
u ciljeva (MbO)............................................................................536.4.1. Definiranje ciljeva..................................................................................................536.4.2. Analiza klju
č
nih rezultata.......................................................................................547. MENADŽERSKO PREDVI
Đ
ANJE....................................................................................577.1. Metode predvi
đ
anja.......................................................................................................587.1.1. Metode ekstrapolacije............................................................................................587.1.2. Metode procjene eksperata.....................................................................................607.1.3. Metode simulacije..................................................................................................62
 
Visoka škola za turisti
č
ki menadžment Šibenik Skripta iz Osnova menadžmentaD.
Č
i
č
in-Šain, pred.28. STRATEŠKO PLANIRANJE..............................................................................................648.1. Pojam strategije i strategijskog menadžmenta..............................................................648.2. Razine strategija............................................................................................................648.2.1. Korporacijska strategija..........................................................................................658.2.3. Funkcijska strategija...............................................................................................688.3.
Č
imbenici utjecaja na izbor strategije...........................................................................698.3.1. Analiza op
ć
e ili socijalne okoline..........................................................................698.3.2. Analiza interne okoline..........................................................................................718.3.3. SWOT analiza........................................................................................................739. MENADŽERSKO ODLU
Č
IVANJE...................................................................................759.1. Priroda donošenja odluka..............................................................................................759.2. Modeli donošenja odluka..............................................................................................769.3. Proces donošenja odluka...............................................................................................779.3.1. Generiranje alternativnih rješenja..........................................................................779.3.2. Ocjenjivanje alternativnih rješenja.........................................................................799.3.3. Selekcija alternativnih rješenja...............................................................................809.4. Grupno odlu
č
ivanje.......................................................................................................809.5. Tehnike donošenja odluka.............................................................................................819.5.1. Pravila i standardne procedure...............................................................................829.5.2. Umjetna inteligencija.............................................................................................839.5.3. Analiza to
č
ke pokri
ć
a.............................................................................................849.5.4. Matrica pla
ć
anja.....................................................................................................859.5.5. Stablo odlu
č
ivanja..................................................................................................869.5.6. Osborneov model kreativnosti...............................................................................879.6. Sustavi potpore menadžerskom odlu
č
ivanju.................................................................879.6.1. DSS.........................................................................................................................889.6.2. ESS.........................................................................................................................90 III. DIO FUNKCIJA ORGANIZIRANJA10. SUSTAV ORGANIZIRANJA I ORGANIZACIJSKE STRUKTURE.............................9310.1. Projektiranje organizacije............................................................................................9310.2. Proces organiziranja....................................................................................................9410.3. Formalna i neformalna organizacija............................................................................9510.4. Metode organizacije....................................................................................................9710.5. Organizacijska struktura poduze
ć
a..............................................................................9810.5.1. Unutarnji
č
imbenici organizacijske strukture......................................................9810.5.2. Vanjski
č
imbenici organizacijske strukture.......................................................10010.5.3. Elementi organizacijske strukture......................................................................10010.5.4. Vrste organizacijskih struktura...........................................................................10110.5.5. Klasi
č
ne organizacijske strukture.......................................................................10310.5.6. Neoklasi
č
ne organizacijske strukture.................................................................10810.5.7. Suvremene organizacijske strukture...................................................................11111. POSLOVNE I PROCESNE FUNKCIJE U PODUZE
Ć
U...............................................11711.1. Organizacija poslovnih funkcija................................................................................11711.1.1. Osnovne poslovne funkcije................................................................................11811.1.2. Izvršne poslovne funkcije...................................................................................11911.1.3. Me
đ
usobni odnosi izvršnih poslovnih funkcija i menadžerskih funkcija..........12811.2. Centri odgovornosti u poduze
ć
u...............................................................................12911.3. Organizacija radnog mjesta u poduze
ć
u....................................................................13111.3.1. Projektiranje i valorizacija radnog mjesta u poduze
ć
u.......................................131

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