DISTRIBUTION CHANNEL – KOHINOOR CONDOMS (TTK – LIG LTD.)
PRAVAH SHUKLA @ IISE
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Trans-Gomti area is an important sub-city in the Lucknow metropolitan area with its population next only to the main city. It is relatively more developed than the mainland due to the contemporary planning. It is divided roughly into the following areas: Mahanagar, Nirala Nagar, Aliganj, Janakipuram, Indira Nagar, and the largest of all, Gomti Nagar. With the population of slightly more than one million it is the most literate area in the entire Uttar Pradesh state. It mostly has middle class professionals and is more cosmopolitan than the main city. t constitutes the central business district of Eastern Uttar Pradesh with many BPOs, R&D centres, IT, and ITES centres. It also has Indira Gandhi Pratishthan which is the largest science and technology centre in Uttar Pradesh. Most of the economic activity is confined to Indira Nagar-Gomti Nagar and Sitapur Road while others are primarily residential establishments. The institutional area in Vibhuti Khand, a locality in Gomti Nagar, is fast developing as the second Central Business District of Lucknow.
Objective of the study:
Following are the objectives of the study:
To find out the different levels in distribution channel of condoms
To know about the margins and ROI(Return on Investment) of the distributor
To find out the major problems for the distributor from retailer end and company end
To find out the other problems prevailing in the condom industry in general and specially in Kohinoor Condoms
Scope of the Study:
The study covers the condom industry and mainly Kohinoor condoms which are manufactured by TTK-LIG Limited and about the distribution channel in Trans-Gomti Area of Lucknow. The study is done to find about the distribution channel and other points related to it.