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Distribution Channel of Kohinoor Condoms

Distribution Channel of Kohinoor Condoms

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Published by Pravah Shukla

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Published by: Pravah Shukla on Jul 10, 2010
Copyright:Attribution Non-commercial

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08/28/2014

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Table of Contents
Executive Summary: ................................................................................................................................ 2 Introduction: ........................................................................................................................................... 2 Objective of the study: ............................................................................................................................ 3 Scope of the Study: ................................................................................................................................. 3 Research Methodology: ........................................................................................................................... 4 Limitations of the study: .......................................................................................................................... 4 Distribution Channel: ............................................................................................................................... 5 Margins for the distributors: .................................................................................................................... 7 Margins for the retailers: ......................................................................................................................... 7 Major Problems for the distributor: ......................................................................................................... 8 Other products distributed by Distributor: ............................................................................................... 9 Comparative study of Kohinoor brand and Nirodh ................................................................................. 10 Comparative study of Kohinoor brand and other branded condoms: ..................................................... 10 Major Findings: ..................................................................................................................................... 10 Conclusions: .......................................................................................................................................... 11 Recommendations: ............................................................................................................................... 11 Bibliography: ......................................................................................................................................... 11
 
DISTRIBUTION CHANNEL – KOHINOOR CONDOMS (TTK – LIG LTD.)
SSCM
PRAVAH SHUKLA @ IISE
 2 | Page 
Executive Summary:
The research report throws light on the distribution channel of Kohinoor condoms which is a  brand name of TTK-LIG Limited. Kohinoor and Durex fall under the brand name of Kohinoor. This report clearly studies about different levels of distribution channels with respect to Kohinoor condoms in Trans-Gomti Area of Lucknow, Uttar Pradesh, India. The report also discusses the various problems faced by the distributor from all ends. Different condom flavors with their margins are also discussed in this report. The key term ROI(Return on Investment) is the crux of the report which every distributor wants to earn as higher as he can. The major findings and recommendations will illustrate more about the distribution channel of Kohinoor Condoms.
Introduction:
About the group and the company:
The TTK Group is an Indian business conglomerate with a presence across several segments of the industry including consumer durables, pharmaceuticals and supplements, bio-medical devices, maps and atlases, consular visa services, virtual assistant services and health care services. The TTK Group was started in 1928 by T. T. Krishnamachari, and is largely owned by the family. The group has revenues of over Rs. 10 billion with a presence across India and several international markets. The group has joint ventures with global corporations such as SSL International, who are the makers of Durex condoms and Dr. Scholl's foot care products. The group is also associated with several charitable and social organizations, such as the TTK Voluntary Blood Bank, the T.T. Ranganathan Clinical Research Foundation (a hospital for alcohol and drug addiction) and TTK Schools for the underprivileged. TTK-LIG is a leader in more ways than one. They were the first to introduce variant condoms like ribbed, dotted, contoured and spermicidal condoms in India. Having pioneered condom advertising in India, their flagship brand Kohinoor continues to be the market leader with over 40% market share, and Durex, the international bestseller, is the first super premium condom  brand to be marketed in India. TTK-LIG is also a leading supplier of condoms to the Government of India's Family welfare programme, with over 5 billion condoms supplied so far.
About Trans – Gomti Area:
 
DISTRIBUTION CHANNEL – KOHINOOR CONDOMS (TTK – LIG LTD.)
SSCM
PRAVAH SHUKLA @ IISE
 3 | Page 
Trans-Gomti area is an important sub-city in the Lucknow metropolitan area with its population next only to the main city. It is relatively more developed than the mainland due to the contemporary planning. It is divided roughly into the following areas: Mahanagar, Nirala Nagar, Aliganj, Janakipuram, Indira Nagar, and the largest of all, Gomti Nagar. With the population of slightly more than one million it is the most literate area in the entire Uttar Pradesh state. It mostly has middle class professionals and is more cosmopolitan than the main city. t constitutes the central business district of Eastern Uttar Pradesh with many BPOs, R&D centres, IT, and ITES centres. It also has Indira Gandhi Pratishthan which is the largest science and technology centre in Uttar Pradesh. Most of the economic activity is confined to Indira  Nagar-Gomti Nagar and Sitapur Road while others are primarily residential establishments.[citation needed] The institutional area in Vibhuti Khand, a locality in Gomti Nagar, is fast developing as the second Central Business District of Lucknow.
Objective of the study:
Following are the objectives of the study:
 
To find out the different levels in distribution channel of condoms
 
To know about the margins and ROI(Return on Investment) of the distributor
 
To find out the major problems for the distributor from retailer end and company end
 
To find out the other problems prevailing in the condom industry in general and specially in Kohinoor Condoms
Scope of the Study:
The study covers the condom industry and mainly Kohinoor condoms which are manufactured  by TTK-LIG Limited and about the distribution channel in Trans-Gomti Area of Lucknow. The study is done to find about the distribution channel and other points related to it.

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