Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
2Activity
0 of .
Results for:
No results containing your search query
P. 1
Brand Equity

Brand Equity

Ratings: (0)|Views: 10|Likes:
Published by sdm_14

More info:

Published by: sdm_14 on Jul 11, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

10/25/2012

pdf

text

original

 
BRAND EQUITY
Brand Equity is the value of a brand built up over a period of time.
 
Image AndPersonality*
Loyalty
Familiarity
Brand Equity
Associations
Brand Equity is composed of seven components
AvailabilityPreference
Awareness*
 
Measurement
While calculation brand equity, both the tangible (functional) andintangible (emotional) attributes are measured. The end resultof the measurement is brand equity.
Approaches for Measurement
1.Firm Level2.Product Level3.Consumer Level
*Brand equity is the difference between the expected future salesof a branded product and an unbranded product.

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->