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socialmedia
worldforum
Asia  
Engage with the World o Social Media
22-23 September, Suntec, Singaporewww.socialmedia-orum.com/asia
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Two days o interactive & engaging conerence eaturing leadingkey fgure keynotes, brand case studies, topical Q&A and debates,exhibition hall, workshops and networking.
S P E AK E R  S U BM I S S I ON S  D E AD LI N E : 30 t h J U N E  20 10 
 
www.socialmedia-orum.com/asia
socialmedia
worldforum
Asia  
Speakers include
Jeremy is currently spearheading FairPrice’s Social Media strategy and launched
 
Singapore’s rst ever supermarket Facebook page in 2009.
Deputy Director, Marketing Communicationand loyalty,NTUC Fairprice
Jeremy Khoo
Laurel’s blog LaurelPapworth.com has made her the #5 blogger in Australia(B&T Magazine). She has been creating and managing online communitiesor over 20 years, including IRC, Usenet, Ultima Online orums and inworldgame moderator management.
Social Networks Strategist
Laurel Papworth
Kyle has played a signicant part in developing Cyworld as a more socialplatorm and is very interested in Social Media, Social Networking, productmanagement and collaboration.
Head o Open Platorm/ Director,SK Communications - Cyworld
Kyle (Young Eul) Kim
Thomas heads a team stretching across 23 cities in 15 Asian territories thathelps companies conceive, develop and execute strategies in Social Media.
Asia-Pacic Director, 360 Digital Infuence,Ogilvy Public Relations Worldwide
Thomas Crampton
Blake is responsible or the commercial sales and support teams designedto expand Facebook’s EMEA presence and relevance within the overallmarketing community.
VP & Commercial Director,EMEA, Facebook
Blake Chandlee
Brian Solis is globally recognized as one o the most prominent thoughtleaders and published authors in new media. A digital analyst, sociologist,and uturist, Solis has infuenced the eects o emerging media on theconvergence o marketing, communications, and publishing.
Principal at FutureWorks PR and Blogger at PR2.0 & bub.blicio.us
Brian Solis
Argha is responsible or managing Toys R Us marketing programs across8 countries, spanning more than 100 retail stores. He also directs themulti-country Toys“R”Us Star Card CRM program.
Head o Marketing & CRM,Toys R Us
Argha Sen
Lito’s scope o responsibility spans 12 countries within the region, andcovers Advertising, Events Management, CRM, Product and Price Planning,and Training and Development.
Marketing Director,BMW Group Asia
Lito S. German
Reynold is responsible or global brand strategy, innovation, advertising andcommunication development or the core product range o Pond’s – Unilever’sleading beauty & ace care brand.
Global Brand Marketing Manager,Unilever
Reynold D’Silva
Pooja’s work with P&G spans brand management, new brand developmentand channel marketing. Currently she is responsible or Pampers in SouthEast Asia.
Brand Manager,P&G
Pooja Arorawww.socialmedia-orum.com/asia
 
www.socialmedia-orum.com/asia
socialmedia
worldforum
Asia  
Programme
Day One
 
0800Registration & Networking0900Chairman’s Introduction0910Speed Networking10 minutes to nd out a bit more about the people around you
•
 Delegates are encouraged to share contacts via blue tooth using the
•
Bump iphone application0920Opening Keynote:
Blake Chandlee, VP & Commercial Director, EMEA, Facebook
THE STATE OF THE ENTERPRISE SOCIAL MEDIA MARKETPLACE
0950Open Q&A
EXAMINING THE CURRENT STATE OF THE ASIAN SOCIAL MEDIAMARKET
1000The State O Social Media in Asia Today – A Year On
•LocalSocialMediaplatforms-Whattheyareandwhotheytarget?•Howpopulararetheselocalplatformsintermsofnumberofusersand
user growth over the past 12 months
•Whouseslocalplatformsvswhousesglobalplatformsandforwhatpurposes?•Whatmakesoneplatformmoresuccessfulthantheother?•Thenewchallengesbroughtaboutbygrowthandotherfactors
Thomas Crampton, Asia-Pacic Director, 360 Digital Infuence,Ogilvy Public Relations Worldwide, Hong Kong
1010The Social Media landscape in China: a dead end or a land o opportunities
Gang Lu, Co-Founder, MOBINODE.TV
1020The rise o Indonesia in the global Social Media culture 
Enda Nasution, Digital Marketing Strategist, INMARK:DIGITAL
1030Open Q&A1045Tech zone – 45 minutes covering key emerging social technologies whichlook to be taking the Social Media world by storm
•Three10minutespeeches,whichgivedelegatesanoverviewofhow
these technologies, can help them with their Social Media Marketing.
•OverviewofFoursquare:
Ryan Lim Founder & Business Director,Blugrapes
1130
MORNING BREAK & EXHIBITIONMONITORING, MEASURING & COMMUNITY BUILDING
1200Case-Study – BMW
Lito S. German, Marketing Director, BMW
1220Open Q&A1230Interactive Panel session- Integrating Social Media into traditionalmarketing strategy
•Engagingnewcustomerswhilemaintainingexistingimage•UsingSocialMediatooffervaluableinformation•Howtosuccessfullytargetnewaudiencesonline
Derek Yeo, Head o Corporate Marketing & Ancillary Finance,Tiger AviationJeremy Khoo, Deputy Director, Marketing Communication andloyalty, NTUC FairpriceFrancis Wang, Digital Communications, Singapore Tur ClubPooja Arora, Brand Manager, P&G
1300Open Q&A1315
LUNCH&NETWORKING
BUILDING A BRAND USING SOCIAL MEDIA
1430Case- Study -Social Media Marketing @ Toys R Us: THE INTEGRATIONSTORY
•HowSocialMediatsintotheMarketingMixatToysRUs•IntegratingMassMedia,Events,PR,CRM,DigitalMarketingandSocial
Media to create the Toys R Us magic
•CaseStudies-TransformersRevengeofTheFallenandLanKwaiFong
Carnival: Taking Social Media to the Streets
•TheGood,TheBad,theUgly•WhatNext:TheFutureisHere
Argha Sen, Head o Marketing & CRM, Toys R Us
1450Open Q&A1500
SitbackandTweetpanel–Yourquestionsdebated•ApanelofMarketersacrossglobalbrandstakingquestionstweetedinonthedaybydelegates,andthosequestionsfromdelegatespre-event.•Thegoalofthissessionistoprovidedelegateswithachancetoanswerthequestionsthatarekeytothem,theirkeytakeawaysfromtheshow
that they are looking to learn. Ask then whatever you want!
Reynold D’Silva, Global Brand Marketing Manager, Skin Care,UnileverNicki Kenyon, VP Global Digital Marketing, APMEA, MastercardLawrence Law, Regional Marketing Manager, Diageo
1550AFTERNOON BREAK & EXHIBITION
SOCIAL GAMES, VIRTUAL CURRENCY & LIVE SOCIAL DEBATE
1630Panel: Monetizing social games & virtual currency
•Theworldonlinegamingmarket/theAsianonlinegamingmarket:
specicities & similarities
•Whatisthemarketforvirtualgoodsandservices?•Challengesofmonetizinggames–deliveringrevenuesfromvirtual
currency
•Whatopportunitiesexistforbrandswithinsocialgaming?•Theimportanceofengagementandpersonalization–understanding
users motivations
Kyle (Young Eul) Kim, Head o Open Platorm/Director, SKCommunications - Cyworld
1700The Social Debate
•Asessiondesignedtomaximisediscussionanddebatebetween
likeminded Social Media marketers about the latest hot subjects.
•Possibletopicscouldbe-FollowersVsinteraction,PrivacyVsfreeowofinfo,IsSocialMediaanewnameforPR,ArecustomersacquisitioncosttrulylowerinSocialMedia?•Halfanhouroftopicaldiscussionandinteractionandasessionnotto
be missed.1730
SUMMARY&CLOSE
2000
FACEBOOKHELIPADPARTY
SOCIAL MEDIA BRAND BUILDING & MONITORING
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Case StudyStartupZoneOpenQuestion& AnswerSocialDebateInteractivePanelDicussionsSpeakerInterviewSitback& Tweet
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