Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
447Activity

Table Of Contents

0 of .
Results for:
No results containing your search query
P. 1
International Trade

International Trade

Ratings: (0)|Views: 63,071 |Likes:

More info:

Published by: vinothkumararaja8249 on Jul 12, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

02/20/2014

pdf

text

original

 
 
 
 
MARKETINGDECISIONEXPORTSPAYMENTSPROCEDURE&DOCUMENTS
 
INTRODUCTIONEXPORTPROMOTION
 
 
INTERNATIONAL TRADEUNIT ONE:
Scope of International Marketing – International Marketing Vs DomesticMarketing – Motivation to Export – Special difficulties in InternationalMarketing – International Marketing Environment – Features ofGlobalization – Essential Conditions – Pros and Cons.
UNIT TWO:
Marketing Selection and Entry Decision – Overseas Marketing Research – Competitive Intelligence – Standard Clauses of Sales Contract – International Trade policies – Tariffs, Subsidies and Quotas.
UNIT THREE:
Counter Trade – World Commodity Markets – World Trade in Services-GATT – WTO – Institutional Infrastructure for Export promotion in India – EXIM Bank – ECGC.
UNIT FOUR:
Procedure for execution of Export order – Export of Goods – Export by Airand Sea – Export Documents (Quality control and Preshipment Inspection) –Marine Insurance.
UNIT FIVE;
Terms of Payments – Letter of Credit types – process – advantages – overview of EXIM Policy. Foreign Exchange – Exchange RateDetermination – Exchange Rate System – Fixed and Flexible Exchange – Advantages and Dis advantages.
REFERENCE BOOKS:
INTERNATIONAL BUSINESS ENVIRONMENT – FRANCIS CHERUNILAMINTERNATIONAL BUSINESS – P. SUBBA RAOEXPORT MARKETING – RATHOREINTERNATIONAL MARKETING MANAGEMENT – RL. VARSHNEY ANDMAHESWARI.

Activity (447)

You've already reviewed this. Edit your review.
Namugenyi Lydia added this note
need wrk
Namugenyi Lydia liked this
Cathlen Echon liked this
PaamP92 liked this
Prakash Bharati liked this
utcm77 liked this
krishnithyan liked this
Dhruv Bansal liked this
J.c. Corbelli liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->