INTERNATIONAL TRADEUNIT ONE:
Scope of International Marketing – International Marketing Vs DomesticMarketing – Motivation to Export – Special difficulties in InternationalMarketing – International Marketing Environment – Features ofGlobalization – Essential Conditions – Pros and Cons.
Marketing Selection and Entry Decision – Overseas Marketing Research – Competitive Intelligence – Standard Clauses of Sales Contract – International Trade policies – Tariffs, Subsidies and Quotas.
Counter Trade – World Commodity Markets – World Trade in Services-GATT – WTO – Institutional Infrastructure for Export promotion in India – EXIM Bank – ECGC.
Procedure for execution of Export order – Export of Goods – Export by Airand Sea – Export Documents (Quality control and Preshipment Inspection) –Marine Insurance.
Terms of Payments – Letter of Credit types – process – advantages – overview of EXIM Policy. Foreign Exchange – Exchange RateDetermination – Exchange Rate System – Fixed and Flexible Exchange – Advantages and Dis advantages.
INTERNATIONAL BUSINESS ENVIRONMENT – FRANCIS CHERUNILAMINTERNATIONAL BUSINESS – P. SUBBA RAOEXPORT MARKETING – RATHOREINTERNATIONAL MARKETING MANAGEMENT – RL. VARSHNEY ANDMAHESWARI.