December 2009) of
The Chevron Pulse Report: The State of Online Conversation about Energy Issues
, energy is one of themost important issues of our time. It shapes the world we live intoday and the future that we will share. The online conversationabout energy is robust, diverse, passionate and dynamic,evolving alongside the medium itself.During the first quarter of 2010, there were 450 million peopleon Facebook, approximately 100 million people on Twitter andthere were 9.2 million posts* about energy that emerged acrossonline platforms. Furthermore, from October 1, 2008 throughMarch 31, 2010, there were 30 million posts about energy.In the summer of 2008, Chevron partnered with Edelman togain a better understanding of the online conversation aboutenergy topics.
Together, Chevron and Edelman identifiedmore than 50 key energy issues and conversation topics.
SM2 social media monitoring tool, webegan analyzing the focus, volume and sentiment of the onlineconversation about these issues across blogs, discussionforums and social networks, including sites such as Twitter,Facebook, YouTube, Vimeoand Flickr.Chevron has been using the information to stay informedabout energy topics that are important to people participatingin the online community.
Edelman and Chevron are excited to share the secondedition of
The Chevron Pulse Report
This editionexamines energy conversation trends that occurred over the18-month period of October 1, 2008 through March 31, 2010.
We also took a closer look at the first quarter of 2010 and
analyzed how the results differed from the fourth quarter of 2009.The quarterly report is a way to understand and articulate howthe online conversation about energy has evolved. Edelmanplaced a lot of emphasis on charts that translate theconversation into simple visuals, understanding that it isnearly impossible to represent 30 million conversations in ahandful of words.Chevron and Edelman hope you find the informationinteresting and helpful.
© 2010 Chevron Corporation | 3Chevron Pulse Report
1Q 2010 Edition, October 2008 -March 2010 | Prepared by Edelman
*The term “posts” is used generically to represent a piece of online content, such as a blog post, tweet, photo, video or dis
The Energy Conversation