“Organizations need to start
looking at the world as i they were standing on the moon. Driving innovation, managing andanalyzing data, and delivering value to customers – all with a global view – will lead tothe most successul organizations.”
– Student, United States
Since 2004, IBM has published a Global CEO Study every two years to understand and articulate the goals o leaders worldwide. In 2010, or the rst time, we supplemented insightrom our CEO Study, published in May, with the GlobalStudent Study 2010.
We asked college aculty and administrators to invite graduateand undergraduate students to participate in a Web-basedsurvey between October 2009 and January 2010. We receivedover 3,600 responses rom students in more than 40 countriesacross the world (see Figure
By asking students many o the same questions we askedCEOs, we were able to discern areas o commonality anddierence. Side by side, these two studies provide views o leadership as experienced by two distinctly dierent groups,as well as implications or the uture.In a ew short years, the “Millennial” generation, sometimescalled “Generation Y,” will make up hal o the workorce worldwide
In light o our respondents’ relative inexperience(88 percent have under ve years o proessional experience),their viewpoints about private and public organizations may betempered over time. However, there is a growing body o research suggesting that the attitudes, behaviors and leadershipstyles o Millenials – tomorrow’s leaders – will be markedly dierent than previous generations
Globally 3,619 students responded to the online survey.
*Growth markets include Latin America, Asia Pacic (excluding Japan),
Middle East and Africa.