Product Redesign Proposal

Doug Holladay

Table of Contents:

1. Case Study Overview2. Style Guide (Colors)3. Style Guide (Logos)4. Old Design5. New Design6. Product Photography7. Symphony Ad

Case Study Overview:

Product Name:

Hershey’s Symphony Bar

Target Group:

Men and Women 20-45

History:

HERSHEY’S knows chocolate, and has a long history of offering products that letconsumers enjoy the multi-dimensional tastes of chocolate. That was the inspirationfor the creation of HERSHEY’S SYMPHONY Milk Chocolate. Introduced in 1989,HERSHEY’S SYMPHONY Milk Chocolate and SYMPHONY Milk Chocolate withAlmonds and Toffee give consumers a smoother, creamier chocolate taste that is trulyindulgent.

Big Idea/Increase Sales:

Since the product was introduced in 1989 the packaging has not changed. I havealways wondered about why, especially because SYMPHONY is my favoriteHershey’s product. As design trends change there is no excuse for a company aslarge and inuential as Hershey to be left behind. I would however like to add morecolor to the packaging, perhaps reversing the colors. I will also experiment withusing musical elements in the design. I want to create a more eye-catching packagewithout losing the elements that dene SYMPHONY to the consumer. The idea is tomake it an attractive package that any hip young consumer would love to have on histable. SYMPHONY has already done very well with senior citizens and with this newpackaging and advertisements aimed at a younger crowd we can explode sales.